Vorwerk Group has reported a record-breaking performance for the 2025 financial year. The company achieved consolidated revenue of EUR 3.6 billion, representing a strong 14.1% growth compared to the previous year, despite challenging global market conditions.
The operating result also rose significantly to EUR 278 million, marking a 28.2% increase year-over-year. This success highlights the strength of Vorwerk’s direct sales model and its passionate global community.
2025 was the first year of implementing Strategy 2030, with the ambitious goal of becoming the world’s most attractive direct sales company. The strategy focuses on expanding the “sweet spot” combining personal advice, strong community, and innovative product ecosystems.
Vorwerk is accelerating international expansion by entering new markets including Greece, Benelux, Australia, New Zealand, Malaysia, Singapore, and Vietnam. Revenue from these new markets surged from EUR 23 million to EUR 146 million, contributing 28% of the group’s total growth. Today, 70.6% of direct sales revenue comes from outside Germany.
The launch of the Thermomix® TM7 was the standout event of 2025. More than 1 million units were sold in its first year the most successful product launch in Vorwerk’s history. Overall, the Culinary division generated record revenue of EUR 2.1 billion, up 23.9%.
Cookidoo®, the recipe platform, reached 6.3 million subscribers worldwide, growing 14.5% year-over-year.
The global advisor community grew to more than 129,400 by the end of 2025 more than double since 2019.
“2025 was another exceptionally strong year for Vorwerk,” said Dr. Thomas Stoffmehl, CEO of the Vorwerk Group. “The success of Thermomix TM7 and our international expansion confirm that our strategy is working. We are now fully focused on Strategy 2030 with innovation, growth, and community at the center.”
Founded in 1883 in Wuppertal, Germany, Vorwerk is Europe’s leading direct sales company and a global pioneer in high-quality household appliances. The company operates in around 60 countries with two flagship ecosystems: Thermomix® and Kobold.
Vorwerk combines innovative products, personal advice, and a strong community to create exceptional customer experiences. The Group also includes the akf banking division, a key financing partner for German mid-sized businesses.
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