RIMAN, a global beauty and wellness company, is advancing its growth in Japan. The company highlights its proprietary ingredients, brand philosophy, and long-term business vision.
RIMAN officially entered Japan in December 2025. Recent steps include educational seminars in Osaka and Tokyo, the opening of HOUSE OF RIMAN in Tokyo, and plans for a large-scale Grand Opening Event in November 2026.
The Giant BYoungPool™ Seminar ran across three sessions on October 15 16. It attracted 900 participants. Two sessions took place in Osaka on October 15. One session followed in Tokyo on October 16. Topics covered research on the Giant BYoungPool™ ingredient, Jeju Lava Energy Water, and key products from the ICD RADIANSOME™ 100 line.
On October 16, RIMAN Japan opened HOUSE OF RIMAN in Roppongi, Minato-ku, Tokyo. The space lets visitors experience the brand’s philosophy and flagship products. About 200 participants attended across two sessions. The event featured executive remarks, leader speeches, a ribbon-cutting ceremony, and guided tours.
RIMAN Japan will host its Grand Opening Event on November 20 21 at Hotel Chinzanso Tokyo. The gathering marks the company’s first anniversary in the Japanese market. It includes a gala dinner for 80 guests and a main event for 1,500 participants. The program features new product introductions, corporate vision sessions, business discussions, and leader recognition.
“Japan is an important market for RIMAN, and these initiatives represent a meaningful step in our continued development,” said Youngsu Hwang, Chief Sales Officer of RIMAN. “Through ingredient innovation, product education, and opportunities to engage with our community, we look forward to building a strong foundation for RIMAN’s long-term growth in Japan.”
Founded in South Korea in 2018, RIMAN is a global beauty and wellness direct-selling company. It redefines K-Beauty by combining heritage ingredients, advanced science, and Korean innovation. Its portfolio includes the skincare brand ICD (Incellderm), personal care brand Botalab, and wellness brand Lifening.
At its Jeju Smart Farm, RIMAN cultivates and develops proprietary raw materials. The standout ingredient is Giant BYoungPool™, an advanced cultivar of Centella asiatica. It received 20-year Plant Variety Protection in South Korea in July 2022 and in the United States in September 2025.
RIMAN was founded in 2018 in South Korea by Joonghyun Ahn (also referred to as Joong Hyun Ahn), who serves as Founder and Chairman. Ahn has more than 30 years of experience in the direct-selling and beauty industry, beginning as a distributor in the early 1990s. He has stated that earlier experiences recommending products he did not fully trust motivated him to create formulations he could confidently share. His vision centers on ethics, scientific credibility, and products rooted in traditional Korean self-care practices combined with modern innovation.
KyungJung Kim (also known as KJ Kim) serves as Global CEO. Youngsu Hwang (Young Su Hwang) is Chief Sales Officer and frequently represents the company in international expansion announcements, including Japan, Europe, and APAC markets. Other key executives include Betty Perez (Chief Marketing Officer & General Manager, North America), Hee Dong Woo (CEO of Riman Inc. in the U.S.), and Wang Woo Lee (CFO of Riman Inc. in the U.S.).
RIMAN operates as an independent South Korean company with international subsidiaries. It is not publicly traded as a major listed entity in available records. The company emphasizes vertical integration through its Jeju Smart Farm (approximately 15,000 square feet / 14,800 square meters), which cultivates the proprietary Giant BYoungPool™ Centella asiatica variety under controlled conditions. This “seed-to-skin” approach supports quality control and exclusivity, backed by plant variety protections.
The company has expanded rapidly since 2018, ranking among the top direct-selling firms globally in recent years (reported around #22 on the Direct Selling News Global 100 list with hundreds of millions in annual sales in earlier reporting periods). It has entered North America (2023), the UK and other European markets, multiple APAC countries, and Japan (December 2025). Cumulative figures cited in industry sources include significant unit sales of ICD products and a large network of independent Beauty Planners.
Top independent promoters and leaders vary by market. In North America, early National Directors such as Tim Herr and Christopher Kim have been highlighted for rapid rank advancement. The model relies on independent Planners who sell products and build teams under a multi-level compensation structure typical of direct selling.
Products are generally positioned as vegan, cruelty-free, and science-backed. Independent reviews describe the ICD line as high-quality K-beauty with noticeable results for hydration and skin calming, while noting the premium pricing and the direct-selling distribution model. Results vary by individual skin type and consistency of use.
This rephrased version uses clear headings, shorter sentences, natural keyword placement (RIMAN Japan expansion, Giant BYoungPool, HOUSE OF RIMAN, ICD RADIANSOME, Jeju Smart Farm, K-Beauty direct selling), and structured paragraphs suitable for SEO while remaining readable. All added background is drawn from publicly available company and industry sources.
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