For Bravenly Global Platinum EVP Ricky Durant, success has never been only about building a business. It has always been about building a life where dreams are pursued, not just imagined.
In network marketing, vision boards often feature dream homes, financial freedom, luxury travel, and career milestones. One of Ricky’s goals looked different. It was personal: competing for the title of Mr. Health & Fitness.
That dream is no longer just a picture on a vision board. Ricky finished third in the prestigious competition, which drew more than 40,000 competitors. His story is featured in the Fall 2026 issue of Muscle & Fitness.
The magazine profile highlights his journey from the oil industry into fitness, his role as a husband and father of two daughters, and his commitment to faith, family, and helping others see their potential. As Muscle & Fitness notes, his story shows that “strength is most powerful when it’s used to help others.”
Ricky and his wife, Jessika Durant, have always viewed entrepreneurship as something larger than a compensation plan. After years in demanding careers including Ricky’s time in the refinery industry the couple built a successful network marketing business together.
Today, as top leaders within Bravenly Global, they continue to grow an organization centered on belief, personal development, community, and helping others recognize their potential. Over the past decade, their team has generated more than $250 million in total sales while supporting people in transforming their lives.
Their journey has included international leadership retreats, meaningful relationships, and opportunities they once only dreamed about. Yet one of the most meaningful parts has been continuing to discover who they want to become outside of business. For Ricky, that includes pursuing personal goals that challenge him in new ways.
Bravenly Global operates in the health and wellness space and fosters a culture that values healthier lifestyles, intentional living, and personal growth. Ricky shares that Bravenly’s lifestyle products* form an important part of his nutritional and supplementation routine, alongside consistent training.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
His decision to compete in Mr. Health & Fitness reflects the importance of investing in yourself with the same determination used to build a business. Fitness has long been part of his life. The magazine notes his background in powerlifting and competitive bodybuilding, while emphasizing that the deeper reward has been personal transformation.
The discipline required for a fitness goal mirrors the discipline needed to build a successful organization. Consistency when motivation fades. Commitment when progress feels slow. Showing up even when no one is watching. These are principles Ricky and Jessika have taught and modeled for years within their Bravenly team.
Leadership is not only about telling people what is possible. It is about being willing to pursue what is possible yourself.
Within their Bravenly business, the Durants encourage others to create a vision for their lives that goes beyond current circumstances. They believe building a business should never become the only dream someone pursues.
Instead, they see entrepreneurship as a vehicle that helps individuals and families experience more of what life offers more experiences, more growth, and more courage to chase what matters personally.
Ricky’s competition and recognition in Muscle & Fitness serve as a living example of that belief. Achieving success in one chapter does not mean the story is finished.
Throughout their entrepreneurial journey, Ricky and Jessika have reached significant professional milestones and industry recognition. They have also had the privilege of developing leaders across their organization. As their path continues, their definition of success keeps evolving.
Success is no longer measured only by professional accomplishments. It includes the people they become, the example they set for their family, and the permission their journey gives others to believe in themselves.
Ricky’s achievement in the Mr. Health & Fitness competition reinforces a core message in the Durants’ leadership approach: Building a business is not simply about having more. It is also about becoming more. Sometimes that means stepping outside the business and pursuing something that challenges you in a different way.
For the Durants, this moment offers another chance to lead by example within the Bravenly Global community. It is a reminder that vision boards are not meant to be set aside once a certain level of professional success is reached. They are meant to grow and change as people do.
Bravenly Global offers a premium portfolio of healthy, crave-able lifestyle products designed to deliver results, encourage reorders, and create a ripple effect of impact. The product offering is paired with a generous, multi-faceted compensation plan and supported by modern tools and training for today’s social marketers.
The company is privately owned and family-operated. It is built around the principles of Courage, Integrity, and Impact. Bravenly continues to expand throughout North America and internationally while focusing on helping Brand Partners serve their customers, develop leadership, and uphold faith, family values, and community.
Whether joining as a Customer, Affiliate, Brand Partner, or established industry leader, Bravenly offers meaningful value, rewards, and opportunity at every level. Privately owned, debt-free, and committed to transparency, integrity, faith, fun, and family values, Bravenly Global aims to make a positive difference in countless lives.
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