QNET has announced a new senior leadership team to drive transformation and growth. The appointments aim to modernize the business, strengthen products, and better support customers and Independent Distributors in a technology-driven future.
Mattias Mildenborn joins as Chief Executive Officer with over 20 years in direct selling. Elena Khoo becomes Chief Marketing Officer with experience at L’Oréal, LVMH, and Shiseido. Peter Luke takes the role of Chief Financial Officer after more than 30 years at Herbalife and Avon. Ben Bredenkamp joins as Group Chief Information Officer to lead technology and AI integration.
The V, QNET’s training arm, has appointed Sharad Choudhary as Head of Training and Events. He will strengthen onboarding, modernize education, expand compliance training, and create clear learning pathways for Independent Distributors.
The new team will focus on product innovation, better customer experience, stronger distributor capabilities, and technology-enabled growth. “Our goal is not simply to participate in the future of direct selling. It is to help shape it,” said CEO Mattias Mildenborn.
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