Oriflame has officially been named the fragrance partner for Cirque du Soleil touring shows in Europe and Mexico. This collaboration aims to merge beauty, creativity, and live performance into a unique sensory experience for global audiences.
The partnership brings together Oriflame’s fragrance expertise and Cirque du Soleil’s world-renowned artistic performances.
Both brands aim to create immersive activations that audience engagement. The focus is on delivering emotional and memorable experiences through scent and storytelling.
Oriflame CEO and President Anna Malmhake described the partnership as a powerful blend of beauty and creativity. She stated that both brands share a mission to inspire self-expression and unlock human potential. The collaboration reflects a shared vision of innovation and emotional connection.
According to Oriflame Chief Marketing Officer Elana Degtyareva, fragrance is being reimagined as a storytelling medium. The partnership will introduce new ways to experience scent through performance art. This includes the upcoming launch of “Possess Intense,” a fragrance inspired by confidence and transformation.
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