Oriflame has appointed Orkun Gül as its new Chief Commercial Officer. He has also joined the company’s Global Leadership Team.
Gül brings over 20 years of rich experience in FMCG and the direct selling industry. He is known for building strong, people-focused commercial strategies that drive sustainable growth.
In his previous senior roles, Orkun Gül successfully led market expansion across Europe, the Middle East, Africa, and APAC regions. He also served as President of the Turkey Direct Selling Association, where he actively promoted ethical standards and sustainable practices in network marketing.
As Chief Commercial Officer, Gül will focus on strengthening Oriflame’s global direct selling model. His key priorities include accelerating business growth and providing strong support to the company’s network of more than three million distributors worldwide.
“Orkun’s deep industry expertise and proven track record in building high-performing teams make him an excellent addition to our leadership,” said Oriflame in the official announcement.
This strategic appointment signals Oriflame’s continued commitment to strengthening its direct selling operations and delivering better results for distributors globally. With Gül’s leadership, the company aims to enhance commercial performance while maintaining high ethical standards.
Oriflame is one of the world’s leading beauty and wellness direct selling companies, operating in more than 60 countries.
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