Natural Health Trends Corp. (NASDAQ: NHTC), a direct-selling and e-commerce company marketing premium personal care, wellness, and quality-of-life products under the NHT Global brand, released its financial results for the quarter ended June 30, 2026.
Revenue reached $7.6 million, down 23% from $9.8 million in the second quarter of 2025.
The company posted an operating loss of $643,000, compared with a $333,000 loss in the same period last year.
Net loss totaled $451,000, or $0.05 per diluted share. This compared with net income of $15,000, or roughly break-even per share, in the second quarter of 2025.
Active Members stood at 26,000 as of June 30, 2026. That figure was lower than 26,650 at the end of 2025 and 29,260 a year earlier. Active Members are defined as those who placed at least one product order in the prior twelve months.
Revenue for the first six months of 2026 was $16.8 million, an 18% decline from $20.6 million in the same period of 2025.
Operating loss widened to $1.1 million from $678,000 a year earlier.
Net loss came in at $605,000, or $0.06 per diluted share, versus net income of $137,000, or $0.01 per share, in the first half of 2025.
President Chris Sharng noted ongoing challenges in the operating environment. In China, consumers remain cautious about spending and investing. Regulatory uncertainty also led some members to pause activity during the quarter.
The company identified policy violations by certain members in Hong Kong. These actions disrupted operations and hurt second-quarter revenue and results.
At the same time, a restructuring program started late last year has already cut costs and streamlined operations. It delivered about $300,000 in savings during the second quarter and more than $600,000 year-to-date. Additional savings are expected in the second half of the year.
Sharng said the company is developing new programs and campaigns to support members more aggressively while continuing to invest in products and technology.
Natural Health Trends will mark its 25th anniversary in Hong Kong during the third quarter. The event will feature prizes and rewards that customers can qualify for before and during the celebration. More than 1,000 attendees from around the world are expected. The company plans to reconfirm its strategies and long-term commitment at the gathering.
Net cash used in operating activities totaled $2.2 million in the first six months of 2026, improved from $5.2 million in the same period of 2025.
Cash, cash equivalents, and marketable securities stood at $18.6 million on June 30, 2026. This was down from $28.9 million at the end of 2025, mainly due to share repurchases and dividends paid.
The Board of Directors has authorized the resumption of stock repurchases under the existing program. Approximately $15.9 million remains available, subject to market conditions and other factors.
Natural Health Trends Corp. operates through subsidiaries across Asia, the Americas, and Europe. The company markets premium personal care products under the NHT Global brand. More information is available at www.naturalhealthtrendscorp.com.
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