Mary Kay Inc. continues to advance its commitment to women’s empowerment through the Pink Changing Lives® Program. Since 1996, the initiative has delivered more than $230 million in monetary and product donations to nonprofit organizations. These efforts focus on empowering women, improving women’s health and safety, and protecting natural resources.
The program has also generated over $19 million through cause-marketing. Funds come from a portion of sales of designated products in participating markets. Each purchase of a Pink Changing Lives®-designated product directly supports charitable causes and allows consumers to give back through everyday choices.
Allison Levy, Chief Legal Officer and Corporate Secretary at Mary Kay Inc., highlighted the program’s core belief. “At Mary Kay, we believe in the power of small acts to create extraordinary change. Through Pink Changing Lives®, every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community.
This program reflects who we are at our core – a company committed to turning purpose into action and creating a world where every woman can thrive.”The initiative has become a cornerstone of Mary Kay’s global social impact strategy. It supports cancer research, aids survivors of domestic violence, expands educational access, protects the environment, and helps communities thrive.
Pink Changing Lives® relies on the passion of Mary Kay’s independent sales force and employees. They activate the program in markets worldwide through locally relevant partnerships. Examples include:
By allowing each market to choose causes aligned with local needs, the program delivers global scale with personal impact.
Pink Changing Lives® combines purpose and product. The model raises funds, builds awareness, and encourages ongoing community involvement. It offers a sustainable approach to philanthropy that empowers individuals and reinforces Mary Kay’s long-standing commitment to social good.
Mary Kay ranked No. 8 out of 5,500 brands on Forbes’ 2026 Best Brands for Social Impact list, rising from No. 9 in 2025. It is the only beauty brand in the Top 15 and the only direct-selling company on the list. The company operates in 40 markets worldwide.
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