Herbalife has teamed up with Cristiano Ronaldo to launch the “Fuel Like Ronaldo” campaign. This global initiative brings elite athlete nutrition to everyday people, helping them boost energy, improve recovery, and build healthier routines.
With over 20 years of experience fueling top athletes, Herbalife is now sharing its proven performance nutrition strategies with wellness seekers worldwide. The campaign turns professional sports science into simple, practical steps anyone can follow.
“As a company, we have helped elite athletes perform at their best for more than two decades,” said Herbalife CEO Stephan Gratziani. “The Fuel Like Ronaldo campaign makes this expert knowledge available to everyone through easy tools and guidance.”
The campaign breaks down complex sports nutrition into four easy steps:
Herbalife’s partnership with Cristiano Ronaldo began in 2013. Since then, the brand has supported his training with products like Formula 1 protein shakes and the Herbalife24 CR7 Drive hydration formula, created together with Ronaldo.
Ronaldo has also invested in Herbalife’s Pro2col digital platform and backed personalized nutrition solutions. This collaboration reflects a shared goal: making high-performance nutrition simple and accessible for everyone.
“Discipline in nutrition has always been key to my success,” said Cristiano Ronaldo. “I’m excited to share these principles through the Fuel Like Ronaldo campaign so people can feel their best every day.”
As the world focuses on major soccer events this summer, the campaign inspires fans to adopt the same foundational habits used by elite athletes. Good hydration, balanced meals, and recovery routines matter for everyone not just professionals.
Herbalife is the #1 protein shake brand in the world and the #1 active and lifestyle nutrition brand globally. The company supports over 120 professional athletes and teams, including long-term partnerships in soccer.
The campaign includes:
To start fueling like Ronaldo, visit www.fuellikeronaldo.com.
Herbalife is not affiliated with FIFA or the 2026 FIFA World Cup. All trademarks belong to their respective owners
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