The Direct Sellers Association of Canada (DSA Canada) celebrated innovation, leadership, and community impact during its 2026 Annual Conference. The organization recognized companies and industry professionals whose contributions continue to strengthen the direct selling sector across Canada.
The annual awards highlight organizations and individuals that drive innovation, support local communities, and create opportunities for customers and independent distributors to build sustainable businesses and long-term careers.
MONAT Global received the Industry Innovation Award for its MONAT Meta Affiliate Program. The program was recognized for introducing a new approach to direct selling by combining social commerce with affiliate marketing. DSA Canada praised the initiative for helping modernize the industry and expand business opportunities through digital platforms.
The Making a Difference Award was presented to Pampered Chef for its Round-Up from the Heart – Give Back Set Campaign. The campaign was recognized for its positive community impact and commitment to supporting charitable initiatives while encouraging customer participation in giving back.
The Partnership in Progress Award was awarded to Quebec City Business Destination and Debbie Miller. They were recognized for their ongoing support of DSA Canada events by securing quality venues, organizing memorable local experiences, and maintaining a high level of professionalism that has contributed to the success of the association’s conferences.
DSA Canada also honored two professionals with the Distinguished Service Award for their long-standing dedication to the organization.
Crystal Holtzendorff, Senior Vice President of Global Sales at PayQuicker, was recognized for her continuous support of DSA Canada and its Annual Conference. John Bassindale, Partner at Millar Kreklewetz LLP, received the award for providing valuable legal and regulatory guidance to DSA Canada and its member companies over the years.
The DSEF Circle of Distinction Award was presented to Julie Capito, Customer Experience Manager at USANA Health Sciences. She was honored for her years of service to the Direct Selling Education Foundation of Canada (DSEF), including her contributions to fundraising initiatives, research projects, and the organization’s Annual Scholarship Program.
The 2026 DSA Canada Annual Conference showcased the achievements of organizations and professionals who continue to advance the direct selling industry. Through innovation, leadership, and community engagement, this year’s award winners are helping shape a stronger future for direct selling across Canada.
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