MLM Ranks

DSA Board of Directors 2026–2027 Announced

Direct Selling Association Welcomes 2026–2027 Board of Directors

WASHINGTON, D.C. – August 19, 2026 – The Direct Selling Association (DSA) proudly welcomes its newly elected officers and directors to the Board of Directors. Officers will serve one-year terms. Directors will each serve three-year terms.

Strong Leadership for the Direct Selling Channel

DSA’s officers and directors are recognized as top channel leaders. They guide the Association’s strategic direction and advance its mission for the direct selling industry.

Dave Grimaldi, president and CEO of the Direct Selling Association, said:

“Strong leadership has never been more important for direct selling. Our Board brings together accomplished executives with deep experience across the channel. I look forward to working alongside them as we continue advancing advocacy, strengthening industry standards, and ensuring direct selling remains a vibrant opportunity for entrepreneurs across the country.”

Newly Elected Officers (Term Expiring 2027)

Dave Grimaldi, CEO of Direct Selling Association
  • Chairman: Andrew Schmidt, Regional President – West Markets, Amway
  • Vice Chair: Nevena Srebreva, Chief Executive Officer, Pampered Chef
  • Vice Chair: Allison Levy, Chief Legal Officer, Mary Kay Inc.
  • Treasurer: David R. Merriman, Executive Vice President, ACN
  • Immediate Past Chairman: Danny Lee, President & Chief Executive Officer, 4Life
  • Past Chairman: Kevin Guest, Executive Chairman of the Board, USANA Health Sciences

Newly Elected Directors (Term Expiring 2029)

  • Sarah Bjorgaard, Chief Sales Officer, Xyngular
  • Landen Fredrick, President & Chief Executive Officer, Mannatech
  • Reco McCambry, Founder, President & Chief Executive Officer, Novae
  • Ryan Reigle, Chairman & Chief Executive Officer, Regal Ware
  • Mike Telliga, Senior Principal of Federal Affairs, Amway

About the Direct Selling Association

The Direct Selling Association is the collective voice of visionaries, entrepreneurs, trailblazing women, and innovators in the people-driven distribution channel. Its mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.


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