Nu Skin Enterprises has retained its position as the world’s No. 1 company for beauty and wellness device systems. Euromonitor International gave Nu Skin the ranking for the third consecutive year. The research covers the global at-home beauty and wellness device market. It is based on total retail sales value and excludes salon services.
Nu Skin offers a wide range of beauty and wellness devices across its global markets. Its portfolio includes ageLOC LumiSpa iO, ageLOC WellSpa iO, ageLOC Boost and Galvanic Spa. The company also offers personalized skincare and wellness solutions. Product availability varies by country and region.
Prysm iO is one of Nu Skin’s newest wellness technologies. The device uses skin-scanning technology to measure carotenoid levels. Nu Skin says the scan takes around 15 seconds. The company markets Prysm iO as a tool for understanding antioxidant levels and supporting personalized wellness decisions.
Nu Skin is expanding beyond traditional skincare products. The company is combining beauty products with connected devices and digital technology. Its strategy focuses on personalized wellness and data-driven experiences. The company also operates through Rhyz, its strategic investment arm focused on consumer, technology and manufacturing businesses.
The Euromonitor recognition strengthens Nu Skin’s position in the beauty technology market. However, the company continues to face challenges in its core business. Nu Skin has reported declining revenue, customers and sales affiliates in recent periods. Its future growth will depend partly on whether products such as Prysm iO can attract new consumers and increase recurring wellness sales
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