Oriflame has been named the Official Fragrance Partner for Cirque du Soleil’s touring shows in Europe and Mexico. The partnership launches alongside the upcoming release of Possess Intense and Possess Intense for Men Eau de Parfum.
This exciting collaboration brings together two iconic global brands known for creativity, excellence, and self-expression. Oriflame and Cirque du Soleil share a common vision: celebrating talent without borders.
Cirque du Soleil unites artists from around the world to deliver breathtaking performances. Similarly, Oriflame empowers a global community of beauty entrepreneurs, offering opportunities to people from all backgrounds.
Through this partnership, Oriflame is transforming fragrance into a multisensory experience inspired by imagination, emotion, and artistic storytelling.
Anna Malmhake, CEO & President of Oriflame, said: “This partnership beautifully merges beauty and creativity. Cirque du Soleil inspires through extraordinary performances, while Oriflame helps people express themselves through beauty and entrepreneurship. Together, we are elevating fragrance into a more emotional and immersive experience.”
Elena Degtyareva, Chief Marketing Officer at Oriflame, added: “Fragrance has the power to evoke strong emotions and transport us to new worlds. This collaboration reimagines fragrance through artistry and storytelling. Our new Possess Intense scent captures confidence, transformation, and self-expression.”
Tina Walsberger, Chief Marketing Officer at Cirque du Soleil, shared: “At Cirque du Soleil, we celebrate the human spirit through creativity and excellence. Oriflame shares our values of confidence and self-expression. Together, we will create memorable experiences for audiences and consumers.”
As the Official Fragrance Partner, Oriflame will roll out special activations and experiences across touring shows in Europe and Mexico.
The partnership centers on Possess Intense, set to launch in Autumn 2026. The fragrance draws inspiration from themes of transformation, presence, and inner power — perfectly reflecting the artistic spirit of the collaboration.
This marks Oriflame’s largest global partnership in over a decade. It highlights the company’s focus on culturally relevant and creative brand initiatives.
More details about the product launch and consumer experiences will be revealed soon.
Oriflame is a leading Swedish beauty and wellbeing company founded in 1967. Present in over 60 markets, it offers high-quality, sustainable products through a social selling model. The company supports nearly 3 million Beauty Entrepreneurs worldwide and has been recognized as a European Climate Leader for five consecutive years.
Cirque du Soleil is a global leader in live entertainment. Since 1984, it has entertained over 430 million spectators across 86 countries. The company employs more than 3,000 people, including 1,000 artists from over 75 nationalities. Visit cirquedusoleil.com for more information.
There are no reviews yet. Be the first one to write one.
