BELLINGHAM, Washington – eXp Realty®, one of the world’s largest and fastest-growing real estate brokerages, has announced the promotion of Wendy Forsythe to Chief Operating Officer (COO). The leadership move comes as the company continues to expand its global footprint and strengthen operational capabilities in an increasingly technology-driven real estate industry.
Forsythe, who most recently served as Chief Marketing Officer of eXp Realty, will now oversee key operational functions across the organization, including technology integration, agent support programs, transaction services, and operational strategy.
The appointment reflects eXp Realty’s ongoing commitment to innovation, scalability, and delivering exceptional support to its growing network of agents and team leaders worldwide.
Wendy Forsythe brings decades of real estate industry experience to her new position, having worked across multiple leadership roles within some of the industry’s most recognized organizations.
Before joining eXp Realty, Forsythe served as:
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Her career began as a real estate agent before she went on to own and operate a brokerage, providing firsthand experience across virtually every aspect of the real estate business.
This unique background has given Forsythe a comprehensive understanding of the needs of agents, brokers, team leaders, and consumers alike.
According to company leadership, Forsythe’s promotion comes at a critical time as eXp Realty continues scaling its operations across international markets.
As COO, she will be responsible for:
The role places Forsythe at the center of eXp Realty’s efforts to create a seamless experience for agents while maintaining the agility needed to compete in a rapidly evolving real estate landscape.
Company executives believe her combination of operational expertise, strategic leadership, and deep understanding of agent needs makes her uniquely positioned to lead the organization through its next phase of development.
During her two-year tenure as Chief Marketing Officer, Forsythe played a major role in elevating eXp Realty’s global brand presence.
Among her key achievements were:
Her leadership helped strengthen brand recognition while reinforcing eXp’s position as one of the most innovative companies in the real estate sector.
As she transitions into her COO responsibilities, Forsythe will continue providing strategic guidance to the marketing organization during the leadership transition period.
One of Forsythe’s core priorities as COO will be ensuring that operational systems remain aligned with the needs of eXp Realty’s agents and team leaders.
Drawing from her own experience as both an agent and brokerage owner, she has emphasized the importance of designing systems and technologies that directly support business growth and productivity.
Her vision centers on creating scalable, technology-enabled operations that empower agents to serve clients more effectively while adapting to changes in the marketplace.
As emerging technologies such as artificial intelligence continue reshaping the real estate industry, Forsythe is expected to play a key role in helping eXp Realty leverage innovation to maintain its competitive advantage.
Forsythe succeeds Patrick O’Neill, who is departing the company after contributing to the growth and operational development of eXp Realty.
The company expressed appreciation for O’Neill’s leadership and acknowledged his role in helping strengthen the organization’s operational foundation.
Looking ahead, eXp Realty remains focused on expanding its global network, investing in technology, and delivering industry-leading support for agents operating in increasingly competitive markets.
The appointment of Forsythe signals the company’s confidence in experienced leadership as it navigates the next era of real estate innovation.
eXp World Holdings, Inc. (Nasdaq: AGNT) is the parent company of eXp Realty®, one of the largest independent real estate brokerages in the world.
The company’s portfolio includes:
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Together, these businesses provide a comprehensive platform supporting real estate professionals, franchise owners, entrepreneurs, and business leaders across North America, Europe, the Middle East, Asia-Pacific, and South Africa.
As a publicly traded company, eXp World Holdings remains focused on innovation, transparency, operational excellence, and long-term value creation for agents, shareholders, and stakeholders worldwide.
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