Is Zinzino China Expansion marks a major milestone as Zinzino, a global leader in test-based, personalized wellness, officially announces its strategic entry into the Chinese market. This move leverages a cross-border social e-commerce model, opening doors to one of the fastest-growing health markets in the world.
The personalized nutrition and supplement sector in China is booming. Estimated at USD 616.1 million in 2024, the market is expected to more than double by 2030—reaching USD 1,570.5 million. That’s a projected growth rate of 16.4% per year.
This remarkable surge shows how Chinese consumers are increasingly embracing personalized health solutions tailored to individual needs.
“China’s dynamic market and increasing health consciousness align perfectly with Zinzino’s vision of personalized wellness,” said Dag Bergheim Pettersen, CEO of Zinzino.
He added, “Our expansion into China is a strategic move to meet the rising demand for scientifically backed, individualized health solutions.”
Through this expansion, Chinese consumers will gain access to Zinzino’s complete range of products. This includes the popular BalanceTest and BalanceOil+, designed to help people measure and manage their omega-6/omega-3 balance for optimal health.
These products empower individuals to take greater control of their well-being through data-driven, personalized nutrition.
The Zinzino is a publicly listed Scandinavian direct sales company specializing in test-based nutrition and scientific skincare. Its products are currently available in over 100 global markets.
The company owns or partners with leading wellness brands, including Zurvita, Xelliss, Cleanthi Alpha-Olenic LTD (Cyprus), HANZZ+HEIDII (Switzerland), and production units BioActive Foods AS and Faun Pharma AS (Norway).
Headquartered in Gothenburg, Sweden, Zinzino operates additional offices in Asia, Europe, and Australia.
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