Nueva by Brian McMullen isn’t just a company—it’s a movement born from decades of experience, loss, leadership, and a renewed mission to protect distributors. In an open letter to the Network Marketing industry, Brian McMullen, a Hall of Fame inductee and long-standing advocate for distributor rights, shared the powerful story behind the creation of Nueva.
“I’ve been fighting for the rights of Distributors since I was Vice President of the Distributor Rights Association 20 years ago,” Brian begins.
They recalls a personal practice from the early 2000s: keeping a running “MLM graveyard” list on his desk, filled with companies that collapsed—often due to mismanagement or greed. The pain of watching peers lose their income and faith in the profession shaped his long-term mission to bring stability and integrity to the space.
After more than two decades in the industry, Brian had stepped back from the spotlight—until the company he had loyally served for 23 years suddenly shut down without notice, just one day before payday. That betrayal ignited the vision for Nuevalife.com
“I had no plans to start a network marketing company,” he explains. “But the model is broken. We needed something that could never again be taken away from us.”
The Nueva emerged from that urgency. But as Brian explains, “I didn’t create Nueva. It was built by the minds and hearts of the most brilliant people I’ve ever worked with—and by divine intervention.”
What sets Brian McMullen apart is more than just its mission—it’s the foundation. The company is self-funded and vows to never accept outside funding that could compromise its values.Nueva isn’t just a compensation plan. It’s a vow: no more companies that collapse overnight. No more lost livelihoods.
“We’ve created a company sworn to protect its people. That is what Nueva is.”
Brian McMullen is not just launching our company—he’s igniting a future for tens of thousands of people who want to build sustainable income in direct selling.
To learn more or become a Recommended Distributor, visit Nuevalife.com
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