With effect from May 1, 2025, Herbalife Ltd. (NYSE: HLF) has made the announcement that its Board of Directors has selected Stephan Gratziani, the President of the company, for the position of Chief Executive Officer (CEO). The current Chief Executive Officer and Chairman of the Board, Michael Johnson, will be promoted to the position of Executive Chairman.
As a former Herbalife independent distributor, Mr. Gratziani built and grew his international business into one of the top global distributorships. For 32 years, he directly navigated and led his organization through changes in technology, business models, changing consumer trends, and industry competition. Since joining Herbalife as the Chief Strategy Officer in August 2023 and President since January 2024, Mr. Gratziani has led key initiatives to transform the business and shift its trajectory
“The moment Stephan joined the company, he made an instant influence on the business. Stephan is the perfect CEO at the right moment to maintain our firm at the forefront of direct selling and to secure our position as a leader in the health and wellness market. He is a seasoned leader who has been in charge over the course of his career.”
“The effect that we have had in the world is simply astounding, considering that we are the largest active and lifestyle nutrition brand for the whole planet. Because of our size and scope around the globe, we are in a position that is truly unique to become one of the most significant health and wellness platforms from across the world. We are more confident than ever in our business model and the value, service, and opportunities that it offers than we have ever been before.”
The aim that Mr. Gratziani has for the future of the firm is to modernise the business, redefine direct selling, and combine the powerful distributor network that Herbalife has with cutting-edge technology that is used in the health and wellness industry.
As part of the planned leadership transfer, Rob Levy, who is now Herbalife’s Managing Director of International Markets, will also take on the job of President of Worldwide Markets, beginning May 1, 2025. During the thirty years that Mr. Levy has been employed with Herbalife, he has held a number of high leadership positions and has been in charge of every area. As part of his present position, Mr. Levy is accountable for all business, strategy, sales, and marketing tasks throughout 43 regions across the world, in addition to overseeing the development of the company’s operations overseas. Mr. Levy will be the person to whom other Regional Managing Directors would report.
Herbalife, which is listed on the New York Stock Exchange under the ticker symbol HLF, is a leading health and wellness company, community, and platform that has been transforming people’s lives since 1980 by providing them with excellent nutritional products and a business opportunity for its independent distributors. Through entrepreneurial distributors that give one-on-one coaching and a supportive community, the company provides goods that are supported by scientific research to consumers in more than 90 different markets. These distributors encourage their clients to adopt a lifestyle that is healthier and more active in order to live their best quality of life.
We are pleased to announce that Stephan Paulo Gratziani has been appointed to the position of Chief Strategy Officer at Herbalife Ltd., a leading health and wellness company and community. His appointment will take effect on August 4, 2023.
Mr. Gratziani will be responsible for reporting directly to Michael Johnson, who is the Chairman and Chief Executive Officer of the Company. He will also collaborate closely with the senior management team of the company in order to implement and promote important strategic initiatives. These initiatives include the Herbalife One digital technology platform and business verticals. In addition to this, he will collaborate with senior executives and regional leadership in order to improve sales training programs, encourage distributor participation, and locate prospects for expansion.
In his capacity as an independent distributor, Mr. Gratziani brings to Herbalife more than 32 years of experience and a demonstrated history of expanding the company’s operations across the globe. Gratziani grew his Herbalife business to seventy markets spanning the continents of North America, South America, Europe, and Asia while he was working through the process of becoming an independent distributor.
In the year 2010, he was honoured with membership in the Chairman’s Club of the company, and in the year 2018, he completed the highest distributor level of the Founder’s Circle. Additionally, Mr. Gratziani was acknowledged as one of the top three independent distributors in the world working for Herbalife in the year 2022. In his role as a distribution leader, he has been an essential contributor to the company’s numerous strategy and planning groups. He also brings a solid foundation in analytics and a creative approach to entrepreneurship to the forefront.
To add insult to injury, John DeSimone will be moving from his current role as Chief Strategic Officer to that of Special Advisor to the Company.
By virtue of the great business that Stephan has expanded throughout seventy markets in his capacity as an independent distributor, he has demonstrated that he is an exceptionally competent strategist. Because we are in the process of modernising and moving towards the next chapter of our growth, we are looking forward to Stephan bringing his talent and distributor perspective to Herbalife in order to further innovate for the company.
“I am thrilled to be working closely with Michael and our talented senior management team as we usher in a new era of Herbalife. After 32 years of working as an independent distributor with the primary focus of establishing successful sales teams and processes all over the world, I would like to express my excitement about this opportunity. In the process of better aligning our company’s strategy, culture, and framework to help distributors in developing their companies, we have a tremendous chance to boost our top-line revenue.”
Mr. Gratziani tendered his resignation from the Board of Directors of the Company on August 1, 2023, and he expressed his willingness to join the Company’s workforce in the capacity of Chief Strategy Officer following his resignation. In accordance with the conflict of interest policy of the company, Mr. Gratziani consented to the suspension of his Herbalife distributorship and surrendered all rights to his distributorship revenues under the company’s marketing plan for the duration of his employment with the company, which will terminate on December 31, 2025.
The company will provide Mr. Gratziani with an award of stock appreciation rights with a grant date fair value of $5,000,000 and a base share price as of August 4, 2023. This will serve as a significant incentive for Mr. Gratziani to agree to become employed by the company.
“In addition, the Company has agreed to pay Mr. Gratziani a cash amount equal to $4,753,994 in three payments. This payment will be made in exchange for the suspension of his distributorship.
According to the information that was previously disclosed in the Company’s 2023 Annual Proxy Statement, Mr. Gratziani received approximately $5,059,398 in compensation in 2022 thanks to the marketing plan that the Company implemented.”
Herbalife, which is listed on the New York Stock Exchange under the ticker symbol HLF, is a leading health and wellness company and community that has been transforming people’s lives since 1980 by providing them with excellent nutritional products and a business opportunity for its independent distributors. Through entrepreneurial distributors that give one-on-one coaching and a supportive community, the company provides goods that are supported by scientific research to consumers in more than 90 different markets. These distributors encourage their clients to adopt a lifestyle that is healthier and more active in order to live their best life.
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