There’s no substitute for proximity and presence. Across the world, one truth has remained consistent: Live events in direct sales create momentum like nothing else.
I’ve had the privilege of producing events globally. No matter the country, company, or compensation plan, the pattern is always the same—belief skyrockets when people gather in person.
Leaders are born. Stories are shared. And the energy in the room? It does something no PowerPoint ever could. I’ve watched quiet newcomers become confident recruiters. I’ve seen someone sitting quietly in the back become a keynote speaker a year later.
That kind of transformation only happens when people show up—not just online, but in the room.
In this profession, it’s not enough to simply learn. You build a business by duplicating belief. And belief spreads faster when it’s experienced live.
Live events in direct sales provide a unique environment for team growth. They help new members plug in, get inspired, and feel like they truly belong. The stories, recognition, and connections formed in those moments often lead to long-term retention and engagement.
The most successful leaders I’ve worked with don’t treat events as just another date on the calendar. They build to them.
They use events as:
Launchpads for new products
Recognition platforms for teammates
Team alignment checkpoints
Momentum resets for the next quarter
These events become catalysts for rank advancement, customer growth, and leadership breakthroughs.
If you want to experience how top companies are reigniting their organizations, there’s no better place than the upcoming A.N.M.P. (Association of Network Marketing Professionals) annual event.
I’ve produced this event for years, and each time, the impact gets stronger. You’ll hear directly from top earners, watch company stories unfold, and feel the difference when hundreds of committed professionals share one mission—growth.
It’s not just another event. It’s a reminder of what this industry really stands for.
I’ve stood behind the camera during livestreams watched by thousands. But I’ve also stood backstage as leaders spoke with tears in their eyes to roaring, live crowds.
If you ask me what moves the needle in this business?
It’s still the room. Not the screen.
Your business isn’t built in isolation. It’s built in those shared, powerful moments where belief becomes contagious.
So in 2025, get in the room. Bring your team. And build again.
Monico Perez is a global event producer and marketing strategist with more than 20 years of experience in direct sales, personal development, and live production. Learn more at monicoperez.com.
Want to collaborate or bring Monico in for your next event? Email: monico@monicoperez.com
Visit our website to learn more
500+ Largest Direct Sales Companies in 2025 – Top Global List
Herbalife | Network Marketing Expert Stephan Gratziani as CEO
There are no reviews yet. Be the first one to write one.
