Amway, the world’s largest direct selling company, has officially celebrated the grand opening of its newest market, Amway Uzbekistan. The launch marks a new chapter in the company’s expansion across Central Asia.
Operations officially began in Uzbekistan on September 1, 2026. The opening brings Amway’s science-backed nutrition, beauty, personal care, and home care products and solutions directly to local Amway Business Owners and their customers.
Uzbekistan is home to more than 38 million people and ranks among the largest and most dynamic economies in Central Asia. The country has a rapidly growing entrepreneurial population, creating a clear opportunity to introduce wellness products and solutions that support optimal nutrition and healthspan the years people live an active, independent life.
To support the launch, Amway has established a dedicated local presence in Tashkent. This infrastructure will help ensure smooth regional service and long-term operational success.
Michael Nelson, Amway President and Chief Executive Officer, shared the significance of the milestone:
“Welcoming Uzbekistan to the global Amway family is a proud milestone for our company as we accelerate our reach across Central Asia. This vibrant, rapidly growing market represents a powerful intersection of thriving entrepreneurship and a deep desire for health and wellness solutions. By establishing an infrastructure, including physical presence and local logistics, we look forward to introducing Amway’s world-class, science-based products to the market. We are committed to empowering local business owners with the global tools and support they need to champion healthspan, build sustainable businesses, and make a lasting, positive impact in their communities, continuing Amway’s vision of Helping People Live Better Lives.”
The launch in Uzbekistan is the latest step in Amway’s long-term expansion in the region. It follows successful market entries in Mongolia in December 2024 and Kyrgyzstan in September 2025.
By establishing physical operations, local logistics, and regional infrastructure, Amway is investing directly in Uzbekistan’s economic development. The company is creating local jobs and supporting sustainable entrepreneurship in the market.
Amway is a direct selling company headquartered in Ada, Michigan, USA. The company is committed to helping people live better lives across more than 100 countries and territories worldwide.
Top-selling brands include Nutrilite™, Artistry™, and XS™ all sold exclusively by Amway Business Owners. Amway ranks as the No. 1 direct selling business in the world according to the 2026 Direct Selling News Global 100 list.
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