Oliveda International, Inc. (OTCID: OLVI) and its subsidiary Olive Tree People have announced the launch of “Is That Matty?” a unique hydroxytyrosol-based waterless pet care brand. This launch brings the power of waterless beauty technology to the fast-growing pet care market.
The brand is inspired by Matty, a gentle 180-pound Spanish Mastiff who became a beloved figure in Venice Beach. After Matty’s passing in February 2025, founder Thomas Lommel created this special brand to honor his legacy and offer premium care for pets worldwide.
The global pet industry is valued between $15–17 billion and is projected to exceed $23 billion by 2030. Waterless grooming products are now leading the “clean beauty” trend in pet care. “Is That Matty?” officially launched in the United States on May 18, 2026, with expansions planned soon for Canada and Europe.
Olive Tree People is the fastest-growing company in the waterless beauty sector, with a valuation of over one billion USD in 2025. With more than 70,000 waterless beauty pioneers and proven expertise, the company is well-positioned to transform the pet care industry.
“Is That Matty?” uses powerful hydroxytyrosol from olives to deliver effective, waterless grooming solutions for pets cleaner, more sustainable, and aligned with modern pet humanization trends.
Founded by Thomas Lommel, Oliveda International and Olive Tree People specialize in waterless beauty and holistic olive-based products. The company grows and protects over 30,000 ancient mountain olive trees and is known for innovative products including Oliveda, LA Dope, and olive-based wellness solutions.
Lommel’s unique formulations, including Olive Tree Therapy, have gained recognition in top publications such as Vogue, Harper’s Bazaar, Forbes, and Elle. Celebrities like Gigi Hadid are among the brand’s supporters.
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