The olive tree has inspired beauty for over 4,000 years. This week it walks the runway at New York Fashion Week.
Oliveda International, Inc. (OTCID: OLVI) announced that its Olive Tree People subsidiary and Olive Rose makeup brand are partnering with acclaimed fashion designer Bibhu Mohapatra. The show takes place in the Grand Ballroom of The Pierre Hotel in Manhattan.
Mohapatra created a one-of-one Olive Rose gown exclusively for Olive Tree People, Oliveda, and Olive Rose. The design blends iconic olive leaves with the beauty and sensuality of the rose. It turns an ancient symbol into modern couture.
More than 20 makeup artists will work under Olive Rose Chief Celebrity Makeup Artist Luis Casco. They will create the runway looks and prepare models and VIP guests.
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Olive Rose first appeared at New York Fashion Week last year as the world’s only makeup line based on hydroxytyrosol. This year it returns on a larger scale. It inspires both the couture gown and a full beauty experience from backstage to the front row.
Guests will receive hand-braided olive crowns, an ancient symbol of beauty, peace, strength, and victory. To mark the launch of new Olive Tree People Hydroxytyrosol Hydrogel Face Masks and Eye Patches, front-row guests will join a choreographed beauty ritual before the show.
They will wear the new waterless treatments with their olive crowns. For a few minutes the front row becomes part of the show. Skincare takes center stage at fashion’s most photographed seats.
The F97 Deep Glow Hydrogel Face Mask uses olive fruit juice instead of water. It includes sodium hyaluronate for lasting moisture. As the essence absorbs, the mask turns transparent and leaves skin smoother and refreshed.
The F96 Olive Glow Eye Patches combine olive fruit juice, rich in antioxidants, with sodium hyaluronate. They hydrate the delicate eye area and leave it softer and revitalized.
The olive tree inspires the dress. Olive Rose creates the color. Hydroxytyrosol touches the skin. Olive crowns transform the guests. Bibhu Mohapatra brings the story to life through fashion.
Founder Thomas Lommel said: “For thousands of years, the olive tree has represented beauty, strength and life. Bibhu did not simply place olive leaves and roses on a dress. He translated the soul of our world into couture. On Monday, the olive tree will no longer stand beside the runway. It will walk it.”
Olive Tree People pioneers waterless beauty. It replaces conventional water with proprietary olive leaf cell elixir and powerful olive-tree ingredients including hydroxytyrosol. The company is founded by olive tree farmer Thomas Lommel and draws on more than 20 years of work with mountain olive trees and Olive Tree Therapy principles.
Olive Rose is the color cosmetics line of Olive Tree People and Oliveda. It delivers high-performance color with skincare benefits rooted in the olive tree.
Oliveda International, Inc. and its subsidiaries were founded by German real estate investor and olive tree farmer Thomas Lommel. The group has deep experience in organic mountain olive cultivation, award-winning olive oils, hydroxytyrosol extraction, and waterless cosmetic production. Further information is available at www.olivetreepeople.com.
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