Zinzino has announced the merger of It Works! into the Zinzino group of companies. Under the terms of the agreement, Zinzino has acquired the core operational assets of It Works!’ U.S. business, including inventory, distributor, and customer agreements, as well as intellectual property rights associated with the brand.
In addition, the transaction includes the acquisition of 100% ownership of It Works! Marketing International UC, an Irish unlimited company, along with all of its wholly owned subsidiaries, further strengthens Zinzino’s international footprint and strategic growth objectives.
“Personalized guidance and customized solutions represent the future not only within health and wellness, but across industries,” said Dag Bergheim Pettersen, CEO of Zinzino, and Mark Pentecost, President and Founder of It Works!. “By combining our extensive industry experience, we are uniquely positioned to deliver a modern, highly personalized shopping experience through the direct sales model.”
Zinzino described the move as a strategic and significant milestone in its long-term growth strategy, aimed at advancing personal health and well-being worldwide. The company plans to achieve this through innovative biotechnology and a diverse product portfolio distributed via its direct sales model.
Additionally, the acquisition and merger are expected to strengthen Zinzino’s distribution network, enhancing its market reach across North America and Europe.
Under the terms of the agreement, Zinzino will make an initial payment of $30 million, fully settled through the issuance of new Zinzino shares. In addition, further purchase considerations tied to future sales performance are expected to amount to approximately $4 million, which will also be paid through newly issued company shares.
Zinzino stated that a shared visionary approach, a technology-driven mindset, and test-based nutrition at the cellular level will serve as the foundation of its partnership with It Works!. The company also emphasized its strong positioning to capitalize on current and emerging market trends.
The statement further noted that, following multiple acquisitions in recent years, Zinzino has been actively seeking additional strategic investments to support sustainable and profitable growth, enhance distribution capabilities, enter new markets, and extend its product portfolio into new consumer segments.
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