The network marketing upstart takes home “Startup of the Year” in Macao, capping a rapid expansion across Africa and Asia.
On April 17, 2026, YES Global was awarded the Gold Stevie® in the “Startup of the Year” category at the Asia-Pacific Stevie Awards, held at The Venetian Macao. The ceremony, now in its eleventh year, drew hundreds of entries from organizations across the region. YES Global was the only network marketing company to take home a Gold award.
Founded by YB Leo, YES Global launched with a simple thesis: health and wellness products distributed through a digitally-enabled network marketing model could scale faster and deeper into emerging markets than traditional retail. The company now operates active markets in South Africa, Cameroon, Burundi, Rwanda, and several other African nations, with expansion into Southeast Asia underway. Its flagship skincare line, RéMer — anchored by the RéMer XO Mist has become a breakout product across its distributor base.
What makes YES Global unusual in the network marketing space is the speed of its geographic rollout. Rather than saturating a single home market before moving outward, the company opened multiple African markets near-simultaneously, installing local stockists and field leadership teams in each territory. The model relies on a defined commission and payout structure that incentivizes direct sponsoring and leader development, with dedicated training programs for both new and existing leaders.
YES Global has leaned heavily into AI and digital infrastructure to support its field operations. The company uses AI-driven content production systems, automated marketing workflows, and data analytics to equip its distributors with tools that would typically be reserved for much larger organizations. Its internal content engine — which repurposes long-form media into short-form assets across YouTube, Instagram Reels, and TikTok — gives its network a constant stream of branded material, reducing the content burden on individual distributors.
This technology-forward approach was a key factor in the Stevie Awards judging panel’s decision. The judges noted YES Global’s ability to combine traditional network marketing fundamentals with modern digital infrastructure as a differentiator in a crowded field.
The Asia-Pacific Stevie Awards is one of the region’s most established business recognition programs, covering categories from innovation and leadership to corporate social responsibility. Entries are evaluated by panels of senior executives and entrepreneurs. A Gold Stevie in “Startup of the Year” places YES Global alongside past winners that have gone on to become major regional players.
For a company operating primarily in African markets, winning at an Asia-Pacific awards program is a notable signal. It reflects YES Global’s cross-regional ambitions and the international credibility of its business model.
YB Leo has signaled that the Stevie Award is a waypoint, not a destination. The company is actively building out its product portfolio beyond skincare, deepening its AI content infrastructure, and preparing to open additional markets in 2026. With a growing base of trained field leaders and a commission structure designed to reward performance, YES Global is positioning itself for its next phase of growth.
In a network marketing landscape that often rewards noise over substance, YES Global’s bet is that operational execution, product quality, and digital tooling will compound over time. The Gold Stevie suggests the bet is paying off.
YES Global is a network marketing company specializing in health, wellness, and skincare products. Founded by YB Leo, the company operates across multiple African and Asian markets with a digitally-enabled distribution model. Learn more at yes. global.
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