The Bundesverband Direktvertrieb Deutschland e.V. (BDD), Germany’s direct selling industry association, has officially opened applications for the WissenschaftsAward 2026.
The award recognizes outstanding academic work focused on direct selling and/or social selling, aiming to strengthen collaboration between academia and the industry.
By encouraging research-driven insights, the BDD seeks to deepen understanding of evolving sales models, legal frameworks, and digital transformation within the sector.
The WissenschaftsAward 2026 is open to:
Eligible submissions include:
Fields of study may include:
All submissions must demonstrate a clear connection to direct selling and/or social selling.
The application deadline for the WissenschaftsAward 2026 is:
đź“… June 1, 2026
Applicants are encouraged to review the official participation guidelines published on BDD’s website.
The WissenschaftsAward 2026 offers both financial and professional recognition benefits:
The award ceremony provides winners with visibility among industry leaders and decision-makers.
The BDD may honor up to six individuals across the following categories:
This tiered structure ensures recognition at multiple academic levels.
Winners are selected by the BDD Scientific Advisory Board, which is described as comprising professors from 15 universities.
The evaluation process focuses on academic quality, relevance to direct selling and social selling, and practical significance for the industry.
Applicants can find the official participation conditions and submission details on BDD’s website under:
“WissenschaftsAward 2026”
The article also lists Andrea Rose as the contact person for inquiries.
The Bundesverband Direktvertrieb Deutschland e.V. (BDD) represents direct selling companies operating in consumer goods and services across Germany.
The association emphasizes:
Through initiatives like the WissenschaftsAward, BDD reinforces its commitment to fostering research-backed progress within the direct selling ecosystem.
The WissenschaftsAward 2026 reflects growing recognition of the importance of academic research in shaping the future of direct and social selling.
As digital platforms transform distribution models, rigorous research in business strategy, legal frameworks, and consumer behavior becomes increasingly valuable.
For students and researchers specializing in these fields, the award offers both recognition and direct engagement with industry leadership.
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