The 2024 WFDSA Global Retail Sales Report reveals a steady global retail sales figure of $163.9 billion, showing minimal change compared to 2023. This reflects a stable market with significant regional differences and sectoral growth.
Top 10 Markets
The leading markets include the U.S., Germany, China, Korea, Malaysia, Japan, Brazil, Mexico, France, and Taiwan, dominating the global sales landscape.
Biggest Movers
Increased: Argentina, China, Colombia, Malaysia, Russia, and the UK saw notable sales growth.
Decreased: Canada, Indonesia, Japan, Korea, and Thailand experienced a decline in sales.
Sales Breakdown
Twenty-one key markets recorded over $1 billion in sales, collectively accounting for 92% of global sales, highlighting the dominance of major regions.
Regional Distribution
Asia/Pacific: 40.3%
Americas: 37.3%
Europe: 21.6%
Africa/Middle East: 0.08%
Key Sectors
Wellness
Cosmetics & Personal Care
Household Goods & Durables
Independent Contractors
The number of independent contractors worldwide has reached 104.3 million, growing by 0.1% compared to the previous year.
Gender and Age Breakdown
Gender: 72.1% of the independent contractors are female.
Age Distribution:
18-24: 6.9%
25-34: 16.4%
35-44: 24.1%
45-54: 24.1%
55-64: 18.1%
65+: 10.3%
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