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USANA 2025 Financial Results & 2026 Outlook

USANA Health Sciences Reports Q4 and Full-Year 2025 Results, Issues 2026 Outlook

Salt Lake City, Utah – 2026 – USANA Health Sciences (NYSE: USNA), a global leader in direct selling and nutritional supplements, announced financial results for its fiscal fourth quarter and full year ended January 3, 2026.

Kevin Guest Highlights USANA’s Q4 Growth in Hiya & Rise

  • Chairman and CEO Kevin Guest commented:

    “USANA delivered fourth quarter net sales in line with our preliminary results announced earlier in January. We began to see signs of stabilization in active customer counts in our core nutritional business, with modest sequential growth led by mainland China, the United States, and Canada. Meanwhile, our omnichannel brands, Hiya and Rise, posted solid year-over-year growth.”

Kevin Guest CEO USANA smiling in a professional navy suit portrait with arms crossed

Fourth Quarter 2025 Financial Highlights

  • Net Sales: $226.2 million (+6% year-over-year)

  • Net Loss: $1.8 million

  • Diluted EPS: -$0.10

  • Adjusted Diluted EPS: $0.60

  • Adjusted EBITDA: $27.3 million (+7% year-over-year)

  • Active Customers: 387,000

Q4 pretax earnings totaled $4.0 million, with income tax expense of $5.8 million. The tax expense included one-time impairment and cost realignment charges that impacted net earnings.

Despite reporting a net loss, adjusted metrics reflected operational stability, and adjusted EBITDA nearly doubled sequentially.

Full-Year 2025 Performance

  • Net Sales: $925.3 million (+8% year-over-year; +9% constant currency)

     

  • Net Earnings: $10.8 million (-74%)

     

  • Diluted EPS: $0.58

     

  • Adjusted Diluted EPS: $1.93

     

  • Adjusted EBITDA: $101.3 million (-8%)

     

Foreign exchange had a modest negative impact of approximately $3 million for the year.

Guest noted that fiscal 2025 growth was largely driven by a full-year contribution from Hiya, while core nutritional sales declined 8% amid challenging customer acquisition conditions in key markets.

Fiscal Year 2026 Outlook

USANA provided the following guidance for fiscal 2026:

  • Net Sales: $925 million to $1.0 billion (flat to 8% growth)

  • Net Earnings: $20.3 million to $26.6 million

  • Diluted EPS: $1.11 to $1.45

  • Adjusted Diluted EPS: $1.95 to $2.29

  • Adjusted EBITDA: $101.3 million to $109.3 million

The company expects continued expansion of its omnichannel business while stabilizing and modernizing its core nutritional operations.

Strategic Positioning for 2026

Guest added:

“Our diversification strategy is designed to support growth beyond our core nutritional business and modernize USANA for today’s evolving marketplace. We expect our non-core brands to account for more than 20% of consolidated net sales in fiscal 2026.”

With signs of stabilization in key markets and accelerating omnichannel growth, USANA is positioning itself for a balanced approach to expansion in 2026.

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