In early December 2025, the beauty and wellness industry received a notable update as Sunrider International earned two Beauty News NYC Editor’s Choice Awards for its Kandesn product line. This recognition goes beyond a routine brand mention; it reflects growing mainstream editorial acknowledgement of Sunrider’s approach to clean, performance-driven beauty.
Beauty News NYC honoured two Kandesn products after editorial evaluation, focusing on real-world results, formulation quality, and ingredient integrity. The awards highlight Sunrider’s expanding presence outside direct selling circles and into respected beauty editor environments where products must earn recognition on merit alone.
Beauty News NYC is widely regarded as an independent digital beauty publication, founded in 2003 with a long-standing commitment to authentic recommendations. The platform emphasises:
Because of this editorial independence, an Editor’s Choice Award from Beauty News NYC is widely seen as a meaningful validation rather than a marketing endorsement. For Sunrider, this recognition reinforces the credibility of its Kandesn line in mainstream beauty conversations.
Advanced Under-Eye Care Inspired by Korean Skincare
The Kandesn Pure Bio Cellulose Under Eye Mask received the Best Under Eye Mask award, reflecting the growing demand for targeted under-eye solutions that deliver visible results.
This product is inspired by advanced Korean skincare practices and formulated with carefully selected ingredients, including:
The bio-cellulose material allows the mask to adhere closely to the skin, supporting effective ingredient absorption. Editors recognised the mask for its hydrating, smoothing, and refreshing benefits, key concerns in modern under-eye care.
Where Makeup Meets Skincare
In the lip care category, Kandesn Sheer Glow Dew Balm and Lip Dew Balm were awarded Best Nourishing Lip Gloss, highlighting the shift toward hybrid beauty products that combine cosmetic appeal with skincare benefits.
Key formulation features include:
The Sheer Glow Dew Balm offers buildable colour with a polished finish, while the Lip Dew Balm delivers a glossy, non-sticky shine focused on lip comfort. Beauty editors praised both products for balancing aesthetics with long-term lip care.
These two award-winning products reflect broader trends shaping today’s beauty industry:
Sunrider’s Kandesn line fits naturally into this evolving landscape, where consumers expect products to deliver both immediate visual appeal and lasting skin benefits.
Sunrider connected these awards to its broader beauty + wellness philosophy, which blends herbal tradition with modern innovation. The company emphasises:
This philosophy positions Sunrider as more than a beauty brand;Â it presents the company as a holistic lifestyle and wellness organisation.
A long-established company foundation supports Sunrider’s recognition, and was founded in 1982 by Drs. Tei-Fu and Oi-Lin Chen, Sunrider remains a family-led organisation with a strong emphasis on in-house development and long-term vision.
Key brand attributes include:
This consistency and scale strengthen the impact of third-party editorial awards like those from Beauty News NYC.
Beyond beauty recognition, Sunrider has highlighted its participation in established industry ecosystems, including listings within U.S. direct selling trade association directories. The company has also previously communicated third-party halal certification through IFANCA for many products, supporting inclusivity for global audiences.
When communicated carefully, these elements add depth and credibility to Sunrider’s brand narrative.
When Sunrider Earns Two Beauty News NYC Editor’s Choice Awards, it represents more than short-term publicity. The recognition reflects growing editorial trust in the Kandesn line’s performance, ingredient integrity, and alignment with modern beauty expectations.
In an increasingly competitive beauty market, third-party validation from respected editorial platforms plays a critical role in long-term brand positioning. For Sunrider, these awards reinforce a legacy built on innovation, wellness, and global relevance.
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