The World Federation of Direct Selling Associations (WFDSA) has officially appointed Shaila B. Manyam as its new Executive Director, ushering in a new era of global leadership for the organization. With a distinguished background in diplomacy and international public affairs, Shaila brings deep expertise in global engagement, policy development, and strategic communications to the direct selling community.
Shaila’s professional journey spans over two decades and includes leading strategic initiatives for international organizations, NGOs, and government agencies around the world. Her work has focused on some of the most pressing issues of our time, including global health, gender equality, trade, and foreign policy. She has successfully led high-level political dialogues and built impactful public-private partnerships on a global scale.
A former U.S. diplomat, Shaila served in Haiti, Israel, France, Iraq, and Washington, D.C., where she deepened her skills in international policy, media relations, and global stakeholder engagement. Her experience in navigating complex geopolitical landscapes will prove invaluable as she leads WFDSA through its next phase of global development.
Shaila holds academic credentials from the London School of Economics and Smith College, and is fluent in multiple languages. Throughout her career, she has received numerous awards honoring her diplomatic service and humanitarian work. She is also known for coaching senior executives and contributing thought leadership pieces on topics like geopolitical risk and trade policy.
said Roger Barnett, Chairman of WFDSA.
“Her extensive background in global affairs, public policy, and strategic communications will undoubtedly strengthen WFDSA’s ability to address the challenges and opportunities facing our ever-evolving industry.”
As the direct selling industry continues to grow and evolve, Shaila Manyam’s appointment signals WFDSA’s commitment to global leadership, innovation, and advocacy. Her deep-rooted passion for people, purpose, and policy makes her a powerful voice in shaping the future of direct selling worldwide.
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