Shaklee has officially appointed Scarlett Su as President of Shaklee Taiwan, effective immediately. The leadership announcement positions Su as a seasoned executive in the direct selling and wellness industry, bringing experience from prior leadership roles at LifeWave and Amway.
The move signals a strategic leadership transition aimed at strengthening Shaklee’s presence and growth trajectory in the Taiwan market.
According to the company’s official announcement:
Shaklee’s leadership messaging emphasizes her expertise in team culture, digital engagement, and modern social selling strategies.
Scarlett Su’s experience includes:
Her previous position at LifeWave Taiwan is confirmed through company communications, supporting the narrative that she is transitioning from a senior operational role into the presidency at Shaklee Taiwan.
Her career background reflects long-term involvement in the Asian direct selling market, particularly in wellness-focused organizations.
Leadership appointments described as “effective immediately” often indicate:
By appointing a leader with experience in both traditional direct selling structures and evolving digital strategies, Shaklee appears to be positioning Taiwan as a priority market for renewed momentum.
Taiwan remains one of Asia’s established direct selling markets, characterized by:
Bringing in a leader with cross-company experience may reflect Shaklee’s intent to compete more aggressively in the region.
Shaklee is a long-standing wellness and nutrition company with a global distributor network. Leadership shifts at the regional president level typically influence:
The appointment of Scarlett Su aligns with messaging around growth, innovation, and community-driven business development.
âś” Scarlett Su appointed President of Shaklee Taiwan
âś” Appointment effective immediately
âś” Experience includes leadership roles at LifeWave and Amway
âś” Signals strategic focus on the Taiwan market growth
âś” Emphasis on digital modernization and team culture
Scarlett Su’s appointment represents a notable leadership shift in the Taiwan direct selling landscape. With experience spanning multiple wellness organizations, her transition to Shaklee Taiwan suggests a renewed push for operational strength and market momentum.
How this leadership change translates into field growth, recruitment expansion, and revenue performance will become clearer in the upcoming quarters.
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