The Ruby Ribbon has officially announced the winding down of its business operations, with a final closure date set for August 25, 2025. This Ruby Ribbon shutdown announcement marks the end of a decade-long mission focused on empowering women through shapewear and supportive fashion.
In a heartfelt message to its community, the company stated:
“Today, with a heavy heart, we are letting our community know that Ruby Ribbon will begin the process of winding down our business.”
All open parties will be closed, with reward coupons sent to eligible Hostesses.
The entire collection remains available for purchase while supplies last.
The Essential Bundle deal continues: buy two or more core styles and receive 10% off automatically.
Ruby Ribbon gift cards will still be accepted on valid purchases.
The brand cited current economic pressures and the changing retail landscape as reasons for this difficult decision.
Founded with the goal of helping women feel confident—starting by replacing the traditional bra—Ruby Ribbon evolved into more than just a fashion company. Through its social commerce network of Stylists, the brand created opportunities for female entrepreneurship and personal empowerment.
Ribbon is a shapewear and lifestyle brand that sells exclusively through independent Stylists in a direct selling model. Known for its award-winning shapewear, the company stood out by blending comfort, style, and body confidence into its product line. It also provided a business platform for women to become entrepreneurs and lead with confidence.
This Ruby Ribbon shutdown announcement signals the end of a brand that made a meaningful impact in the lives of countless women. With gratitude for its community, Ruby Ribbon extends appreciation to all customers, Stylists, and supporters who stood by its mission of comfort, confidence, and connection.
For more details and business insights, visit Ruby Ribbon’s official platforms or review the Ruby Ribbon overview
Detailed information about this can be found here
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