The Miami-based health, wellness, and biohacking company Velovita® announced in early September 2025 that Robert Oblon had been hired as its new Chief Marketing Officer (CMO). This move represents a significant leadership addition as Velovita looks to modernize some elements of its network marketing model, expand its global reach, and improve its marketing capabilities.
An accomplished executive in the field of network marketing and direct selling is Robert Oblon. He has founded, run, or provided advice for a number of businesses centered on wellness, health, and business expansion for many years. His public and private profiles show that his business endeavors have brought in over US$2 billion in total revenue. In addition, he brings expertise in brand development, marketing strategy, event scaling, and creating high-achieving teams.
Velovita positions itself as a “social selling” company, offering biohacking, mental clarity, and performance products via an entrepreneurial sales network. Its website emphasizes a mission of delivering effective, high-quality products together with strong customer/member experience, global accessibility, and tools for its members to build a business with flexibility.
Velovita launched in 2020 with strong early traction: during its pre-launch phase, it reportedly achieved a conversion rate of 72% from sample or pre-launch interest to active users/members. This high conversion underscores early product market fit and suggests that members were already engaged with the product offerings and community features from the outset.
Oblon will lead brand development, oversee Velovita’s global marketing campaigns, increase market visibility, and fortify ties with distributors and customers in his capacity as CMO.. He is anticipated to improve Velovita’s content, digital, and field-partner engagement by introducing contemporary marketing techniques and event-driven strategies.. His background in launching and scaling direct selling operations suggests that he may push more toward performance-based incentives, higher brand visibility, and tools/support for the sales force.
The hiring of Oblon by Velovita may represent a further move away from some of the more contentious elements of multi-level marketing (MLM) systems, especially the strong focus on hiring. Rather, there may be a greater emphasis on genuine brand relationships, customer/user retention, and product quality.
Velovita has been vocal about its global ambitions, and with Oblon’s experience and reputation in international direct selling, the company may accelerate expansion into new markets, both through online/social marketing and field-based teams.
Velovita may increase its investment in back-office infrastructure, training, event support, digital marketing assets, and perhaps update its compensation plans to reward performance beyond recruitment as it continues to drive its messaging around member tools, support, and ethics.
In direct selling and biohacking/wellness space, many companies now face scrutiny over compensation models, compliance, product efficacy, member retention, and transparency. Velovita’s enhancements under Oblon will be closely monitored by both competitors and regulators in various regions.
The appointment of Robert Oblon as CMO marks a turning point in Velovita’s strategy. Because of his experience, Velovita should be able to rethink how it rewards and encourages its network and gain new marketing leadership and sophistication. A particularly interesting illustration of how companies in the wellness, direct sales, and biohacking sectors adapt to changing consumer needs and regulatory frameworks is Velovita.
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