Rob Sperry Network Marketing insights always cut through the noise—and this time is no different. In a no-spin, truth-first take, Sperry breaks down the current state of the profession and where it’s heading in 2025 and beyond.
From major company shutdowns to industry pivots, the past two years have challenged even the most established names. But according to Sperry, this isn’t the end—it’s a season of refinement.
The list of brands that have faced bankruptcy, shutdowns, or complete business model shifts is growing:
Tupperware – filed for bankruptcy in 2024, still operating post-restructure
Modere – closed
Thirty-One Gifts – bankruptcy
BODi (Beachbody), Rodan + Fields, Seint, Lorde and Belle – shifted to affiliate models
Beautycounter, Epicure – shut down operations
Color Street – switched to affiliate
Many of these were privately owned. Some were backed by private equity (PE)—a trend Rob points to as part of the problem.
According to Rob Sperry, private equity doesn’t always align with the emotional, community-driven foundation of network marketing.
“They don’t get the single mom earning $400 a month. They don’t get how real this is to the people building it.”
PE firms focus on bottom-line results, not on culture, belief, or connection. And when decisions are made for short-term gain, long-term sustainability suffers. Sperry isn’t saying PE never works—but in this industry, it’s rare.
Despite the shakeups, Rob Sperry Network Marketing perspective remains clear: the industry is not collapsing—it’s evolving. This is a “weeding-out season” where only the agile, adaptable, and authentic will survive.
Some companies simply didn’t adapt.
Some leaders stopped building.
Some systems became outdated.
That’s not a death sentence—it’s a rebirth.
Rob identifies three major forces reshaping how we build in 2025:
Consumers now expect 2-day shipping, simple checkout, and a polished experience. If your brand isn’t delivering that level of professionalism and speed—you’re behind.
Uber, Airbnb, and DoorDash have made flexible earning mainstream. That means we’re not the only option anymore—just one of many.
Everyone’s an affiliate these days. That familiarity is helpful—but also requires us to clearly explain how our model is different, deeper, and better.
Despite competition, Sperry emphasizes that this profession still wins in some areas no one else can touch:
A community that lasts beyond paychecks
Life-changing products and services
A model that builds people while building income
Impact-based leadership, not title-based
“Some companies will adapt, evolve, and grow bigger than ever before… Others won’t. This is the season where decisions matter most. This is where direction beats speed.”
He urges leaders to audit their systems, get honest about what’s working (and what’s not), and build with intention. Because those who do?
“The next 3–5 years will be the biggest yet.”
Rob Sperry is a globally recognized network marketing consultant, keynote speaker, and bestselling author who has trained leaders in over 23 countries. He has published 13 books focused on leadership and direct selling success and is the host of a podcast streamed in more than 170 countries. Known for his no-fluff strategies and high-level consulting, Rob continues to help companies and individuals grow through clarity, innovation, and people-focused leadership. To learn more, visit robsperry.com.
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