Is Rick and Brittany Francis have officially reached the highest leadership rank at LifeWave—Senior Presidential Director—marking a powerful turning point in their professional and personal journey. Their transformation from traditional careers to direct sales leaders showcases the life-changing potential of belief, mentorship, and vision.
For over two decades, Rick Francis thrived in the car dealership industry. But his entrepreneurial instincts led him to explore new avenues. It was a pivotal introduction from Danny and Diane McDaniel that unveiled a fresh opportunity—LifeWave. Though the concept of network marketing was unfamiliar at the time. Rick quickly recognized the business potential. With a strong background in numbers and leadership, he predicted that LifeWave could become a billion-dollar brand.
Brittany Francis, grounded in family and faith, ran a women’s ministry and homeschooled their children. Her passion for healing and purpose aligned seamlessly with LifeWave’s mission.
Their rapid rise within LifeWave is nothing short of remarkable. In just eight months, the couple reached the rank of Senior Presidential Director. the company’s highest achievement. They attribute much of their momentum to the powerful THIS IS IT System. which offered a streamlined, duplicable process to share the product, train new members, and grow their team.
Rick said it best:
“You don’t have to be a scientist to succeed—just love others enough to open your mouth and share.”
This simple yet impactful advice has guided their approach to business, leadership, and service.
Throughout their LifeWave journey, Rick and Brittany Francis have been supported by industry icons like Steve and Gina Merritt and the McDaniels. who have helped them navigate the path to success. The couple repeatedly emphasizes that the THIS IS IT team and mentorship system helped create not just a business but a movement of growth, inspiration, and belief.
Their story is not only about climbing ranks; it’s about building. something sustainable and impactful—a LifeWave legacy that touches lives globally.
For Rick, no car sale compares to the impact of seeing someone transform their health using LifeWave’s X39 patch. The emotional, physical, and financial impact is what drives the couple forward every day.
“This is more than a business; it’s a calling,” Brittany adds.
Rick’s decision to leave the auto world behind has led to greater time freedom, flexibility. and fulfillment—things money alone could never buy.
The couple continues to grow their team worldwide and empower new leaders with tools, mentorship, and inspiration. Their goal is to make the LifeWave opportunity accessible, powerful, and profitable for anyone seeking to step out of the ordinary and into their purpose.
They remain grateful to those who believed in them first—mentors. sponsors, and teammates who modeled the way with integrity and heart.
“We are eternally thankful for Steve and Gina Merritt and our sponsors Danny and Diane McDaniel,” they said.
“Without them, this would never have been possible.”
LifeWave is a top-performing wellness and innovation company that has grown from $20 million to $500 million in revenue within four years. Founded by visionary inventor David Schmidt. LifeWave’s patented X39 patch and forward-thinking. compensation plan have made it one of the fastest-growing companies in direct sales.
From cutting-edge clinical research to global expansion, LifeWave is leading a wellness revolution.
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