In October 2025, QNET proudly celebrated 27 years of global impact, continuing to empower entrepreneurs, create sustainable business opportunities, and uplift communities through its direct selling business model. From its humble beginnings in 1998 to its current footprint in over 100 countries, QNET has become a symbol of resilience, inclusivity, and ethical entrepreneurship.
Founded in 1998, QNET is part of the QI Group, headquartered in Hong Kong. It was created with a vision to democratize entrepreneurship and give people—especially in underserved regions a chance to build their own business.
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QNET operates in wellness, personal care, travel, e-commerce, and education, serving millions across Asia, Africa, and the Middle East.
QNET creates opportunities with low entry barriers, allowing individuals, especially youth and women, to start their own businesses in regions where job opportunities are scarce.
Unlike MLMs that rely heavily on recruitment, QNET focuses on real products—from health and wellness supplements to travel packages and online education.
Through conventions, workshops, and e-learning platforms, QNET equips its members with skills in communication, financial literacy, and entrepreneurship.
By creating micro-entrepreneurs, QNET stimulates local economies and enables cross-border e-commerce.
QNET has established a strong presence in Ghana, Nigeria, Rwanda, Tanzania, and Ivory Coast. In Ghana, it recently opened a training center to support community learning and youth empowerment.
With origins in Malaysia and Hong Kong, QNET has become a household name in India, Indonesia, and the Philippines, tailoring its offerings to regional needs.
A 2022 Journal of Technology Management and Business study concluded that direct selling models like QNET’s help people in developing nations generate income, especially where jobs are scarce.
A 2025 ResearchGate study found that direct selling fosters valuable skills in communication, sales, and leadership among young entrepreneurs.
QNET’s CSR arm operates under the philosophy “Raise Yourself To Help Mankind (RHYTHM)”.
It runs numerous clean water programs, healthcare initiatives, and education projects in underserved communities.
QNET actively partners with UN initiatives and local NGOs to deliver humanitarian aid and disaster relief.
Like many MLMs, QNET has faced legal scrutiny in certain countries.
Many issues stem from misrepresentation by independent agents, rather than the company’s official practices.
QNET has strengthened compliance frameworks and corporate governance under QI Group, reducing risks of unethical selling.
Unlike Herbalife or Amway, which focus on nutrition and home goods, QNET has diversified into travel and e-learning. Compared to DreamTrips, QNET places greater emphasis on products and CSR, not just recruitment.
QNET continues to invest in digital tools, e-commerce platforms, and AI-driven learning systems.
Under Malou Caluza’s leadership, QNET is strengthening compliance and ethical standards in direct selling.
With a stronghold in Africa and Asia, QNET plans to deepen its presence while exploring new emerging markets.
Over the past 27 years, QNET has demonstrated resilience and adaptability in a highly competitive and often controversial industry. By combining affordable entrepreneurship opportunities, diverse product offerings, and strong CSR initiatives, it continues to create a positive impact in communities worldwide. With a focus on youth empowerment, women’s leadership, and sustainable growth, QNET stands out as more than just a direct selling company it’s a platform for transformation. While challenges remain, especially around MLM perceptions, QNET’s commitment to ethical business practices and global expansion positions it as a trusted leader in direct selling for the future.
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