IT WORKS!®, a global wellness and lifestyle brand, has announced the official appointment of Peter Griscom as its new President and Chief Operating Officer (COO). This leadership change signals a bold new chapter focused on AI-powered innovation, product excellence, and accelerated global expansion.
A two-time recipient of the prestigious “Turnaround of the Year” award, Peter Griscom is celebrated for his strategic mindset and transformative impact in the direct selling industry. His appointment at IT WORKS marks a significant move toward digital-first growth and field-driven execution.
Griscom is known for aligning people, product, and process to deliver measurable results. With six SupplySide Editors’ Choice Awards, including several for Weight Loss Product of the Year, his leadership has continually delivered category-defining wellness innovations.
He is also a two-time honoree on the Direct Selling News “Forces Under 40” list (2017 & 2025), a recognition of his ability to empower sales teams and create momentum through smart execution and visionary leadership.
“I’m honored to join a brand as iconic and vibrant as IT WORKS! The opportunity to empower distributors and deliver market-leading products is exactly the challenge I thrive on,” said Griscom.
Under Peter Griscom’s leadership, IT WORKS! is expected to:
Accelerate product innovation across its wellness portfolio
Enhance digital engagement with distributors globally
Expand its presence in key international markets
Reignite its distributor base with new tools, tech, and incentives
This shift is designed to re-engage veteran leaders, attract emerging talent, and position IT WORKS! as a dominant force in the wellness economy.
Founded in 2001, IT WORKS! is a direct selling company focused on lifestyle, health, and beauty products. With a mission to inspire confidence, promote well-being, and foster community, the brand has empowered hundreds of thousands of independent distributors in over 20 countries. Its award-winning product line and innovative business model continue to redefine the direct selling experience for the modern entrepreneur.
visit www.itworks.com.
Get more information.
Amway Ranked as the #1 Direct Selling Company in Ukraine
Dynace Global Review – Inside the Products, Business Model
There are no reviews yet. Be the first one to write one.
