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Oriflame Appoints New Chief Commercial Officer

Oriflame Appoints Orkun Gül as Chief Commercial Officer

Oriflame has appointed Orkun Gül as its new Chief Commercial Officer (CCO) and member of the global leadership team.

This strategic appointment aims to strengthen the company’s commercial strategy and accelerate the growth of its social selling ecosystem across international markets.

Extensive Industry Experience

Orkun Gül brings over 20 years of leadership experience in FMCG, direct selling, and network marketing. He previously held senior roles at Procter & Gamble and spent more than a decade in executive positions at Avon across Europe, the Middle East, Africa, and APAC regions.

He also served as President of the Turkey Direct Selling Association, where he championed transparency and sustainability in the industry.

In his new role, Gül will focus on enhancing Oriflame’s commercial capabilities, improving productivity, and scaling its global network of over three million Beauty Entrepreneurs.

Professional portrait of Orkun Gül, Chief Commercial Officer of Oriflame, smiling in a dark suit and polka dot tie against a light green background.

Leadership Comments

Commenting on his appointment, Orkun Gül said:

“Oriflame has built a unique global community based on entrepreneurship, quality products, and strong consumer relationships. I am excited to join at this important stage and work with our teams and Beauty Entrepreneurs to drive commercial growth and unlock new opportunities across key markets.”

Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, added:

“We are delighted to welcome Orkun to the Oriflame family. His deep expertise in social selling and proven ability to build strong commercial organisations will be invaluable. Markets like India are critical growth drivers, and his leadership will further empower our entrepreneur community.”

Strategic Focus on Growth

This appointment highlights Oriflame’s commitment to strengthening its commercial operations and evolving its modern social selling model, especially in high-potential markets such as India.

About Oriflame

Since 1967, Oriflame has been a globally recognised beauty and wellbeing company. Operating in over 60 markets, Oriflame offers a wide range of high-quality, innovative, and sustainable products in skincare, cosmetics, fragrances, personal care, and nutritional supplements.

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