Oliveda International, Inc. (OTC Pink: OLVI) has made headlines with the remarkable performance of its subsidiary, Olive Tree People Inc., which has achieved a staggering $104,506,821 in sales in its second year in the United States. This represents an extraordinary growth rate of nearly 1700%, positioning Olive Tree People as the fastest-growing waterless beauty company globally, even surpassing the growth of many celebrity brands.
Founder and CEO Thomas Lommel attributes this phenomenal growth to a shift in consumer preferences.
“I believe the time is ripe as more and more of the 168.6 million women in the U.S. are realizing the difference between conventional clean beauty and waterless beauty,” said Lommel. “Fewer consumers are willing to spend on products with up to 95% fillers that fail to deliver lasting results.”
Lommel emphasizes that today’s consumers seek authenticity and sustainability beyond marketing slogans.
“We are experiencing a renaissance where soulful and meaningful products make a difference. This is why we confidently offer a 365-day satisfaction guarantee.”
The rapid growth of Olive Tree People Inc. is evident in its community of over 50,000 waterless beauty consultants in the U.S. This movement is now expanding into Canada and Europe, reflecting a global shift towards more sustainable beauty practices.
To celebrate its two-year anniversary, Olive Tree People is honoring its community in the prestigious Time magazine’s Women of the Year issue, to be published in March 2025. Twenty-five consultants will be featured, representing the passion and dedication that fuel the brand’s success.
“I am incredibly proud that over 99% of our company is made up of women. By the end of 2025, we anticipate welcoming over 125,000 waterless beauty consultants in the USA, Canada, and Europe as part of our global olive tree family,” Lommel added.
Waterless beauty is now the fastest-growing segment within the beauty industry. According to Grand View Research, this market is expected to reach $17.21 billion by 2028. Olive Tree People is at the forefront of this revolution, offering innovative products that align with growing consumer demand for sustainability.
Founded by Thomas Lommel, Oliveda International, Inc. and its subsidiary Olive Tree People Inc. boast over 20 years of expertise in organic mountain olive tree farming and holistic waterless beauty products. Lommel’s innovations include the renowned Olive Tree Therapy 10 Years in 14 Days and the olive matcha coffee alternative derived from ground olive leaves.
The company operates under several prestigious brands, including Oliveda, LA Dope, Re:connected to Nature, and Olive Mush. Beyond beauty, Lommel actively contributes to conservation efforts, protecting over 30,000 century-old mountain olive trees and building water wells in Africa through the Thomas Lommel Foundation.
Waterless beauty is now the fastest-growing segment within the beauty industry. According to Grand View Research, this market is expected to reach $17.21 billion by 2028. Olive Tree People is at the forefront of this revolution, offering innovative products that align with growing consumer demand for sustainability.
Founded by Thomas Lommel, Oliveda International, Inc. and its subsidiary Olive Tree People Inc. boast over 20 years of expertise in organic mountain olive tree farming and holistic waterless beauty products. Lommel’s innovations include the renowned Olive Tree Therapy 10 Years in 14 Days and the olive matcha coffee alternative derived from ground olive leaves.
The company operates under several prestigious brands, including Oliveda, LA Dope, Re:connected to Nature, and Olive Mush. Beyond beauty, Lommel actively contributes to conservation efforts, protecting over 30,000 century-old mountain olive trees and building water wells in Africa through the Thomas Lommel Foundation.
With flagship stores in Berlin and Düsseldorf and a vast network of retail outlets across Europe, Oliveda Deutschland GmbH continues to expand its reach. The brand’s effectiveness has been validated by conventional medicine and praised in major publications such as Vogue, Harper’s Bazaar, InStyle, and Forbes. Notable celebrities, including Gigi Hadid, are among Oliveda’s fans.
For more information, visit www.olivetreepeople.com.
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