In the ever-evolving world of beauty and wellness, few brands embody authenticity and innovation like Oliveda / Olive Tree People. Founded by Thomas Lommel, a former real estate developer turned ecological visionary, Oliveda stands as the pioneer of the waterless beauty movement a philosophy that combines science, sustainability, and spirituality into one transformative experience.
From its roots in the olive groves of Andalusia to its Hollywood red carpet debut in Los Angeles (2025), Oliveda has transcended the boundaries of traditional skincare. It’s more than a beauty brand;l it’s a conscious movement toward harmony between humans and nature.
Thomas Lommel’s journey is nothing short of remarkable. Once a successful German real estate investor, Lommel experienced a personal awakening that led him away from construction and into ecological entrepreneurship. Drawn by the regenerative power of olive trees, he founded Oliveda in the early 2000s, determined to create a brand that would heal both people and the planet.
Lommel’s philosophy centers around the “Intelligence of the Olive Tree.” To him, these ancient trees symbolize longevity, wisdom, and spiritual connection. His quote, now synonymous with the brand’s ethos, perfectly captures this belief:
“Waterless beauty is much more than the new clean beauty. It’s where self-love begins.” Thomas Lommel
Founded between 2001 and 2004, Oliveda International, Inc. (OTC: OLVI) operates as a global skincare and wellness enterprise under its flagship brand Olive Tree People Inc.
Core Philosophy: Replace water, the main ingredient in most cosmetics, with olive leaf elixirs rich in hydroxytyrosol, one of nature’s most potent antioxidants.
Traditional skincare products consist of up to 70–90% water. Oliveda turns this model upside down by formulating products entirely without water, replacing it with bioactive olive plant extracts.
The result? Higher potency, less waste, and deeper absorption.
This method not only enhances product performance but also contributes to global water conservation, positioning Oliveda as a leader in sustainable luxury.
At the core of every Oliveda product lies hydroxytyrosol, a powerful antioxidant derived from olive leaves. It’s scientifically proven to:
According to dermatological research, hydroxytyrosol offers antioxidant levels 3x higher than green tea and 10x higher than vitamin C, making it a cornerstone of natural anti-aging innovation.
The beauty industry uses over 100 billion liters of water annually, an unsustainable figure in an age of climate change. By removing water from its formulas, Oliveda reduces waste and carbon footprint while setting a new standard for eco-luxury skincare.
Moreover, the brand replaces the water it saves through the Thomas Lommel Foundation, which builds clean water wells in Africa, transforming a conservation effort into a humanitarian mission.
According to industry reports from Vogue, Forbes, and Mintel, “waterless beauty” is projected to become a multi-billion-dollar sector by 2026. Oliveda anticipates 3,000% growth between 2024 and 2025, largely driven by:
Oliveda’s 2025 Los Angeles event exemplified the brand’s spiritual approach: a sound installation that transmitted the frequencies of living olive trees, transforming nature’s energy into sound and art.
This sensory experience merges science, spirituality, and self-care, positioning the brand at the intersection of wellness and consciousness culture.
Collaborations with artists and musicians, such as Grammy-winner Colbie Caillat, highlight how Oliveda’s brand extends beyond skincare into art, mindfulness, and environmental activism.
Brand Line | Concept |
Oliveda | Flagship luxury skincare using olive leaf elixirs |
LA Dope | Edgy natural wellness and beauty lifestyle line |
OLIVE re: connected to Nature | Mindful self-care brand inspired by nature |
The Intuition of Nature | Botanical-focused product line |
Olive Mush | Nutritional supplement derived from olive compounds |
Olive Coffee Substitute | Antioxidant-rich drink alternative |
Through the Thomas Lommel Foundation, Oliveda redirects the water saved from manufacturing toward building wells in water-scarce African regions, offering thousands access to clean water.
Lommel’s company also manages the preservation of over 30,000 ancient olive trees, ensuring biodiversity and longevity for future generations a rare example of environmental ethics integrated into corporate strategy.
Publicly traded under OLVI (OTC Markets), Oliveda is positioned for exponential growth in the global clean beauty industry. Analysts predict a potential $1 billion valuation by early 2025, fueled by:
Aspect | Oliveda Advantage |
Product Formulation | 100% waterless, olive-based elixirs |
Sustainability | Zero water waste, tree preservation, and well-building |
Science | Backed by hydroxytyrosol research |
Experience | Blends skincare, art, and meditation |
Ethics | Transparent sourcing and ecological reinvestment |
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Oliveda connects emotionally with consumers through purpose-driven storytelling offering not just a product, but a lifestyle rooted in self-love, mindfulness, and sustainability.
Oliveda / Olive Tree People isn’t just redefining skincare, it’s reshaping the relationship between humanity and nature. Thomas Lommel’s mission proves that true beauty starts with harmony, not consumption.
By merging science, spirituality, and sustainability, Oliveda has become a symbol of conscious capitalism, inspiring a new generation of brands to think beyond profit and toward purpose.
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