Oliveda Olive Rose made a powerful debut at New York Fashion Week from September 12–15, with its hydroxytyrosol-based NO MAKEUP collection launched by Olive Tree People Inc. This premiere marked a new chapter in holistic beauty, combining innovation with natural elegance.
In November 2024, Olive Tree People introduced the world’s first hydroxytyrosol NO MAKEUP under the Oliveda Olive Rose brand. Since then, the company has been developing unique waterless beauty products built around hydroxytyrosol, a powerful olive tree extract known for its health and skincare benefits.
At the prestigious New York Fashion Week, Olive Tree People and Olive Rose presented a full collection of products. Over 75 waterless beauty makeup artists, led by celebrity artist Luis Casco, created the signature “Olive Rose Glow” for more than 150 models, redefining runway beauty with a holistic touch.
Alongside Oliveda Olive Rose, other brands from Olive Tree People — Oliveda and LA Dope — were also featured. Guests enjoyed drinkable skincare innovations like I70, I66, and I01 through cocktails and mocktails at the Olive Tree People bar, reinforcing the brand’s “glow-from-within” philosophy.
The new Oliveda Olive Rose Hydroxytyrosol NO MAKEUP collection includes:
14 Hydroxytyrosol Skin Tint Serum shades
8 Hydroxytyrosol Blushes
4 Hydroxytyrosol Contours
16 Hydroxytyrosol Concealers
Hydroxytyrosol Mascara
Hydroxytyrosol Eye Shadow
2 Hydroxytyrosol Lip Butters
Hydroxytyrosol Primer
Hydroxytyrosol Setting Spray
This wide range showcases the brand’s dedication to merging science, nature, and beauty.
Nearly 70,000 waterless beauty consultants in the U.S. and Canada will preview the Olive Rose collection at the North America Convention in Los Angeles on October 4. Consultants will receive Waterless Beauty Masterclass training before the products officially launch to customers in November.
Oliveda International and Olive Tree People, founded by Thomas Lommel, have built a global reputation for their expertise in olive tree-based biotechnology. From skincare to mindful wellness practices like olive tree sound bath meditations, the brand continues to pioneer holistic beauty under its motto: “From Tree to Beauty.”
The Oliveda Olive Rose launch at New York Fashion Week signals a new era in waterless beauty. By combining hydroxytyrosol-powered skincare, natural makeup innovation, and holistic wellness, Olive Tree People continues to lead the global shift toward sustainable, science-driven beauty solutions.
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