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Nu Skin 2025 Earnings Growth & 2026 Outlook

Nu Skin Reports Strong 2025 Earnings Growth and Provides 2026 Outlook

Provo, Utah — 2026 – Nu Skin Enterprises Inc. (NYSE: NUS) announced its fourth quarter and full-year 2025 financial results, reporting earnings within guidance and more than 50% growth in annual earnings. The company also provided its initial outlook for Q1 and full-year 2026, forecasting a return to year-over-year revenue growth by the end of the year.

Q4 2025 Financial Highlights

For the fourth quarter of 2025, Nu Skin reported:

  • Revenue: $370.3 million (down 16.9% year-over-year)

  • EPS: $0.29 (compared to $(0.73) in Q4 2024)

  • Gross Margin: 70.7% (up from 62.7%)

  • Operating Margin: 6.3% (improved from negative 11.9%)

Foreign currency impact was minimal at approximately 0.2%.

Customer and affiliate metrics showed expected declines amid transformation efforts:

  • Customers: 748,796 (down 10%)

     

  • Paid Affiliates: 129,311 (down 11%)

     

  • Sales Leaders: 30,045 (down 19%)

     

Despite revenue pressures, improved margins and cost discipline drove stronger profitability.

Full-Year 2025 Performance

For the full year 2025, Nu Skin delivered:

  • Revenue: $1.49 billion (down 14.3% year-over-year)

  • Earnings Per Share: $3.18

  • Over 50% growth in earnings, driven by margin improvement and cost optimisation

Chief Financial Officer James D. Thomas highlighted disciplined expense management and operational efficiencies as key contributors to earnings growth despite top-line challenges.

Leadership Commentary on Strategic Transformation

Ryan Napierski, President and CEO, emphasized 2025 as a pivotal year in the company’s transformation:

“We are pleased to achieve fourth quarter results within our guidance range. This past year was pivotal as we advanced toward becoming the world’s leading intelligent beauty and wellness platform and laid the groundwork for 2026 growth initiatives.”

A major growth driver is the global rollout of the Prysm iO intelligent wellness platform:

  • Over 20,000 devices distributed to sales leaders

  • More than 700,000 scans completed

  • Increased adoption expected to drive subscription growth and higher customer lifetime value

Additionally, Nu Skin has begun pre-market operations in India, preparing for a full market launch later in 2026.

Shareholder Value and Capital Allocation

Nu Skin continued returning value to shareholders in 2025:

  • Dividend payments: $2.9 million

  • Stock repurchases: $10 million

  • $142.3 million remaining under current repurchase authorization

Interest expenses declined to $4.0 million, and the effective tax rate improved to 20.3% in Q4.

Q1 2026 Guidance

For the first quarter of 2026, Nu Skin expects:

  • Revenue: $320 to $340 million

  • EPS: $0.10 to $0.20

  • Approximately 1% negative foreign currency impact

The first quarter is historically the company’s lowest revenue quarter due to seasonality.

Full-Year 2026 Outlook

Nu Skin projects for fiscal year 2026:

  • Revenue: $1.35 billion to $1.50 billion

  • EPS: $0.80 to $1.20

  • Approximate 1% foreign currency headwind

  • Forecasted tax rate of 35%

CFO James D. Thomas stated:

“As we look to return to year-over-year growth by year’s end, we believe our strategic initiatives position us for sustainable, long-term performance and increased shareholder value.”

About Nu Skin Enterprises

Nu Skin Enterprises Inc. is a global intelligent beauty and wellness company operating in nearly 50 markets worldwide. Backed by more than 40 years of scientific research, the company combines technology, personal care, and wellness products to help individuals look, feel, and live their best.

Its innovation strategy centers around the Prysm iO intelligent wellness platform and advanced beauty device systems. The company’s strategic investment arm, Rhyz, supports innovation across beauty, wellness, and lifestyle categories.

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