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Nature’s Sunshine Q2 2025 Results Reported

Nature’s Sunshine Reports Second Quarter 2025 Results

IS Nature’s Sunshine Products, Inc. (Nasdaq: NATR), a leading manufacturer of high-quality herbal and nutritional supplements, has reported its Q2 2025 financial results. The company achieved a 4% increase in net sales to $114.8 million, compared to $110.6 million for the same period last year.

CEO Terrence Moorehead stated:

“We delivered another strong quarter with net sales of $115 million and adjusted EBITDA of $11 million, up 4% and 8%, respectively, year-over-year.”

Key Financial Highlights for Q2 2025

  • Net Income: Increased to $5.3 million (up from $1.3 million in Q2 2024)

  • Adjusted EBITDA: Rose 8% to $11.3 million

  • Gross Profit Margin: Increased to 71.7%

Terrence Moorehead, CEO of Nature’s Sunshine, featured in Q2 2025 report
  • SG&A Expenses: Increased to $43.7 million, reflecting investments in digital marketing

  • Operating Income: Decreased to $4.3 million

  • Cash Flow: $6.9 million provided by operating activities

Regional Performance:

Asia led the growth with $52.7 million in net sales (up 5.4%), followed by North America at $34.9 million (up 4.2%). Other regions, including Europe and Latin America, also saw growth despite market challenges.

Net Sales by Region:

  • Asia: $52.7 million (+5.4%)

  • Europe: $21.7 million (+0.6%)

  • North America: $34.9 million (+4.2%)

  • Latin America & Other: $5.4 million (-0.6%)

Operational and Strategic Insights

In his commentary, Terrence Moorehead highlighted the strength of the company’s strategic initiatives, especially in Japan and Central Europe. The company also continued to see strong performance in its digital business and auto-ship programs, aligning with its long-term global growth strategy.

Operational Efficiencies and Margin Expansion

Gross profit margins increased due to cost-saving measures, offset by unfavorable currency exchange impacts. Meanwhile, volume incentives as a percentage of net sales decreased from 31.4% to 29.9%, primarily due to promotional timing and market mix changes.

Strong Cash Position and Shareholder Returns

If Nature’s Sunshine remains in a solid financial position with $81.3 million in cash and zero debt. The company repurchased 1,011,000 shares for a total of $12.4 million and declared a quarterly cash dividend of $0.05 per share.

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