Natura has finalized the sale of Avon’s Russia operations to Arnest Group for approximately €26.9 million (around $31 million), marking the final step in its multi-year restructuring strategy.
The company confirmed that the transaction proceeds were received on February 17, 2026, officially closing what it described as the last remaining Avon International asset outside its core Latin American markets.
This move represents the final phase of Natura’s broader corporate simplification plan and signals a sharper focus on Latin America as its primary growth engine.
According to Natura’s investor communications:
The Russia business had remained under Natura’s control even after the previously announced divestiture of Avon International. With this sale completed, Natura no longer retains operational exposure to the Russian market.
This disposal is not an isolated transaction; it is part of a broader transformation strategy that Natura has been executing since restructuring its Avon acquisition.
By exiting Russia, Natura reduces geopolitical exposure, simplifies reporting complexity, and strengthens its balance sheet clarity.
The acquiring company, Arnest Group, is a Russian consumer goods and manufacturing conglomerate.
Arnest has built a reputation as:
The acquisition fits Arnest’s pattern of consolidating consumer brands and infrastructure within the Russian market following international divestitures.
Over the past several years, Natura has:
The Russia sale effectively represents the final step in that strategic roadmap.
By narrowing its geographic footprint, Natura aims to improve capital efficiency, reduce complexity, and strengthen long-term profitability in its core Latin American markets.
Natura’s governance materials identify João Paulo Ferreira as CEO of Natura Cosméticos and a key leader within the Latin America-focused structure.
The leadership transition toward a more regionally centered model aligns with the company’s decision to concentrate resources where brand penetration and market leadership are strongest.
From a capital markets perspective, the transaction:
While €26.9 million is not financially transformative on its own, the strategic clarity it provides may carry greater long-term value than the transaction size suggests.
Natura’s sale of Avon Russia to Arnest Group represents the closing chapter of its Avon restructuring strategy.
With this move, Natura has:
Fully exited remaining non-core Avon International operations
Completed its corporate simplification plan
Sharpened focus on Latin America
Reduced geopolitical and structural complexity
Going forward, investor attention will likely shift toward:
The Russia divestiture may be small in value but strategically, it finalizes a major transformation phase for Natura.
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