The announcement that Natura &Co has finalized the sale of Avon International represents a pivotal moment in the company’s multi-year transformation journey. Rather than signaling retreat, this move reflects strategic clarity, allowing Natura to sharpen its focus on Latin America while enabling Avon International to begin a new chapter under dedicated ownership.
Completed at the end of 2025, the transaction aligns with Natura’s stated goal of simplifying its corporate structure and strengthening long-term brand performance across its core markets.
According to multiple confirmed reports, the transaction includes the following key elements:
This structure ensures continuity where Avon is deeply rooted, while allowing other regions to move forward under new ownership.
While widely described as a simplification move, the transaction includes several business-relevant details that point to a carefully managed transition.
Token Purchase Price
Natura confirmed it received a token payment of ÂŁ1 at completion,a structure often used in complex carve-outs where operational continuity is prioritized over upfront cash.
Supportive Transition Financing
To support Avon International during the ownership transition, Natura referenced providing:
Potential Additional Payments
Fitch Ratings summarized the agreement as:
Positive framing: This structure signals a “clean handoff” that prioritizes operational flexibility, workforce continuity, and market stability during a critical transition phase.
Natura has consistently communicated that this sale is part of a broader corporate simplification cycle, first initiated in 2022.
Sharper Focus on Latin America
Latin America remains Natura’s:
By retaining Avon in Latin America, Natura reinforces its commitment to the region while concentrating resources where it has the strongest competitive advantage.
Industry coverage, including Direct Selling News, links the Avon International sale to Natura’s wider plan to streamline its corporate structure.
This includes:
The result is a simpler parent-company setup, better suited for long-term brand building and capital allocation.
Regent LP is known for acquiring and managing businesses with:
Under Regent LP, Avon International enters a new phase with ownership specifically focused on those regions, while benefiting from transitional support already put in place.
An important takeaway is that Avon remains Avon.
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This balance between change and stability is one of the strongest aspects of the transaction.
For corporate communications, field updates, and external storytelling, the most effective positive angles include:
The fact that Natura &Co finalized the sale of Avon International while keeping Latin America tells a clear strategic story. Rather than spreading resources thin, Natura is choosing focus, clarity, and long-term strength, while ensuring Avon International transitions into capable new ownership.
For partners, customers, and observers, this move reflects disciplined leadership and a future-oriented approach to global brand management.
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