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MONAT Unleashed Germany 2026: Growth & Innovation

MONAT Unleashed Germany Ignites Munich: 800+ Market Partners Celebrate Growth and Innovation

Munich, Germany – 2026 – MONAT Global hosted its first major event in Germany, MONAT Unleashed, bringing together over 800 Market Partners from Germany, Austria, and neighboring markets at the iconic BMW Welt & Museum.

The event marked a milestone for MONAT’s European expansion, reflecting the brand’s rapid growth, innovation, and community momentum across the region.

A Day of Recognition, Education, and Celebration

MONAT Unleashed Germany featured a full day of high-energy recognition, inspiring training sessions, and headline-making announcements. Market Partners celebrated individual and team achievements, connected through collaboration, and engaged in educational programming designed to strengthen their skills and entrepreneurial mindset.

The event blended modern luxury with immersive storytelling, creating an unforgettable experience that reinforced MONAT’s mission of community, entrepreneurship, and impact in the European beauty market.

Rayner Urdaneta CEO MONAT smiling professional headshot portrait

Key Highlights: TikTok Shop Launch and Switzerland Expansion

Major announcements included:

  • Official European launch of MONAT TikTok Shop – ushering in a new era of social commerce and digital reach

  • Expansion into Switzerland – set to launch later in 2026

These initiatives highlight MONAT’s commitment to digital innovation, market growth, and expanded opportunities for its community of Market Partners.

Leadership Perspective

Ray Urdaneta, Co-Founder and CEO of MONAT, shared:

“MONAT Unleashed Germany was more than a celebration; it was a triumphant moment. The passion, professionalism, and belief in Munich reflected the strength of our European community and the momentum and exciting future we are building together.”

The event exemplified MONAT’s vision of bringing leaders, entrepreneurs, and community members together under one roof to celebrate success, share knowledge, and inspire the next chapter of growth.

MONAT’s Expanding Presence in Europe

MONAT continues to build its footprint in Europe, serving thousands of Market Partners and customers across multiple countries. MONAT Unleashed Germany reinforced the brand’s position as a leader in social selling beauty, delivering naturally-based, science-backed haircare, skincare, and wellness products through a dedicated and passionate global community.

About MONAT

MONAT Global is a leading social selling brand founded in 2014 and headquartered in Miami. The company offers naturally based, science-backed haircare, skincare, and wellness products, distributed by independent Market Partners across multiple international markets. MONAT continues to expand globally with integrity, innovation, and community impact at the heart of its mission.

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