In an era where corporate responsibility often stops at slogans, Melaleuca stands apart as a company that genuinely lives its values. Founded on the mission of “Enhancing the lives of those we touch,” Melaleuca continues to prove that wellness goes beyond products; it’s about community, stewardship, and compassion in action.
In October 2025, nearly 230 Melaleuca employees rolled up their sleeves for a heartfelt community cleanup event across Idaho Falls and Rexburg. Their goal? To make public spaces cleaner, safer, and more enjoyable for residents. Teams cleared more than 2.5 miles of walkways, filled dumpsters with debris, and removed over 150 pounds of scrap. They even helped rescue runaway goats during the Rexburg park cleanup, a moment that reflected both humor and humanity. Local leaders recognized the effort as a shining example of what corporate citizenship should look like.
“You are setting an example of corporate leadership and citizenship that others can look up to.”
PJ Holms, Director of Idaho Falls Parks & Recreation
Melaleuca’s initiative was more than just a cleanup; it was a tangible expression of the company’s heart for service.
Since its founding, Melaleuca has measured success not just by profit but by positive impact. The company’s mission, “Enhancing the lives of those we touch,” influences every decision, from product creation to community involvement. Through organized volunteer days, employee engagement programs, and philanthropic efforts, Melaleuca ensures every team member has an opportunity to contribute meaningfully. This culture of service is the lifeblood of the company’s identity.
Founded in 1985 in Idaho Falls, Idaho, Melaleuca has grown from a small startup into one of the largest online wellness retailers in the world, serving over 2 million customers in 20+ countries. Melaleuca’s 400+ products are crafted with care, from nutritional supplements and eco-friendly cleaners to personal care and home essentials, all designed to improve lives and protect the planet.
Frank VanderSloot, Melaleuca’s founder and Executive Chairman, is a visionary entrepreneur known for combining ethical business with compassion.
“At Melaleuca, we don’t just sell products. We change lives.”
Frank VanderSloot
Under his leadership, Melaleuca became a multi-billion-dollar enterprise committed to environmental responsibility and community support. Through the Melaleuca Foundation, he funds initiatives like The Santa Lucia Children’s Home in Ecuador, offering safety and hope to children in need. Current CEO Jerry Felton has built on this foundation with a focus on innovation and global expansion. With over two decades at Melaleuca, Felton champions a leadership style rooted in purpose and service.
“Melaleuca’s mission remains our North Star: helping people reach their goals.”
Jerry Felton
Unlike traditional multi-level marketing (MLM) companies, Melaleuca operates through a Consumer Direct Marketing model. This means:
Through its referral-based rewards program, customers are recognized for sharing products they love, not for building downlines. This ethical structure ensures long-term customer trust and sustainability.
Melaleuca invests heavily in scientific research to create safe, effective, and natural alternatives to household and personal care products. Its vitamins, supplements, and protein shakes are formulated for real results and total wellness. From eco-friendly cleaning supplies to toxin-free skincare, Melaleuca empowers families to make healthier choices, one product at a time.
Melaleuca employees are encouraged to give back through paid volunteer days and community initiatives like the Idaho Cleanup Project. These programs foster unity, pride, and purpose across the organization. The Melaleuca Foundation is a cornerstone of the company’s humanitarian work, supporting education, healthcare, veterans, and disaster relief worldwide.
“Our team doesn’t just clock in, they contribute,” says Jamie Reynolds, Chief Human Resources Officer. This statement perfectly captures Melaleuca’s spirit of service and shared purpose. By aligning its business goals with community values, Melaleuca continues to build a legacy of positive impact that extends far beyond profits.
Melaleuca is widely recognized as one of the most successful wellness retailers worldwide, consistently ranking in major business publications such as Forbes and Inc. 500. Its commitment to integrity, sustainability, and people-first leadership has earned Melaleuca respect across the health and wellness industry.
Strength | Description |
Community Leadership | Active, hands-on projects like the Idaho Cleanup |
Product Innovation | Over 400 scientifically formulated wellness products |
Customer Focus | Safer, non-toxic solutions for families |
Global Growth | Expanding into 20+ countries |
Ethical Model | Transparent business structure, not MLM |
Visionary Leadership | Frank VanderSloot & Jerry Felton exemplify innovation and integrity |
Melaleuca isn’t just a wellness company; it’s a movement that blends business with heart. From eco-friendly products to community service in Idaho and beyond, Melaleuca proves that true success is measured by the lives you improve.
Under the leadership of Frank VanderSloot and Jerry Felton, the company continues to inspire the global business community with its unwavering commitment to integrity, innovation, and compassion.
Melaleuca’s story is a reminder that doing good and doing well can go hand in hand, and when they do, the impact reaches far beyond business.
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