Q4 2024 Sales: EUR 76.5 million, marking an 8.0% increase year-over-year.
Full-Year 2024 Sales: EUR 289.2 million, reflecting 4.6% growth compared to 2023.
EBITDA: EUR 8.3 million in Q4 2024 and EUR 27.3 million for the full year, impacted by one-off charges.
Key Growth Drivers: Realignment of career plans and successful product launches, including LR ZEITGARD Signature.
LR Health & Beauty SE, Europe’s leading digital social commerce company specializing in high-quality nutritional supplements and cosmetics, has published its preliminary financial results for Q4 and full-year 2024.
Building on a strong third quarter, LR Health & Beauty SE delivered significant sales growth in Q4 2024, achieving EUR 76.5 million in revenue—an 8.0% increase from EUR 70.9 million in Q4 2023. This momentum helped the company reach full-year sales of EUR 289.2 million, aligning with the company’s revised forecast of EUR 288–292 million announced in November.
Dr. Andreas Laabs, CEO of LR Health & Beauty SE, expressed confidence in the company’s strategic direction:
“LR Group’s strong growth is confirmation that we are on the right track with our strategy. The positive performance in the final quarter of 2024 is primarily the result of the realignment of the career plan and the successful market launch of further product innovations. We’re constantly working to create the best possible conditions for the business success of our partners, who participated with great enthusiasm in a wide range of kick-off events at the beginning of the year.
With LR ZEITGARD Signature, we have perfectly complemented our portfolio in the area of colour cosmetics. We are confident that this solid foundation will enable us to continue our growth trajectory in the year of LR’s 40th anniversary.”
The company credits its career plan realignment and product innovations as major contributors to its success in 2024. The launch of LR ZEITGARD Signature, a premium cosmetic line, has further expanded the company’s market presence and reinforced its position as an industry leader in high-quality skincare and wellness solutions.
As LR Health & Beauty SE enters its 40th anniversary year, the company remains focused on expanding its digital social commerce model, supporting its independent business partners, and delivering innovative, high-quality products to consumers worldwide.
With the mission of delivering “More Quality for Your Life,” LR Health & Beauty SE has been a global leader in the health and beauty industry for nearly four decades. Headquartered in Ahlen, Germany, LR operates in 32 countries, offering a wide range of premium nutritional supplements and cosmetics.
LR has positioned itself as an innovator in social commerce, integrating digital solutions through its LR neo platform, which provides independent business partners with real-time business analytics and growth tools.
Beyond its product portfolio, LR Health & Beauty SE is deeply committed to corporate social responsibility. Since 2009, the LR Global Kids Fund e.V. has supported underprivileged children and families worldwide through sustainable community initiatives.
Additionally, aloe vera processing has been one of LR’s core competencies for over 20 years. The company operates one of Europe’s most advanced aloe vera production facilities for its renowned aloe vera drinking gels.
With a strong market position, a growing product line, and a dynamic social commerce model, LR Health & Beauty SE is well-positioned for continued growth in 2025 and beyond.
For more information, visit www.lrworld.com.
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