The LifeVantage Global Convention, held April 24–26, 2025, in Salt Lake City, Utah, welcomed more than 2,000 independent Consultants from around the world. This energizing event provided exclusive training, new product launches, and powerful incentives designed to help Consultants “Go Further” in their LifeVantage business.
Hosted at the Salt Palace Convention Center, the LifeVantage Global Convention marked a critical milestone in the company’s continued growth and international expansion.
Steve Fife, President and CEO of LifeVantage, opened the event by reinforcing the year’s central theme—“Drive ERA”, first launched at the company’s Global Kickoff earlier this year.
“This Convention was our rallying cry to get loud about what we do best,” said Fife. “We offer something meaningful—a path to financial freedom through community, leadership, and science-backed products. The shared energy between our field and corporate teams was inspiring and will fuel our next phase of global expansion.”
A major highlight of the convention was the expansion of LifeVantage’s MindBody GLP-1 System™, now available across Europe, Mexico, Thailand, Australia, and New Zealand. Internationally branded as the MB System™, the product’s global release marks a strategic leap in market growth.
The company also announced results from its latest clinical study showing an average 200% increase in GLP-1 hormone levels. These findings validate the product’s impact and reinforce LifeVantage’s position as a science-backed leader in wellness innovation.
Attendees were introduced to two exciting AXIO® nootropic drink flavors:
Peach Nectarine – a new decaf permanent flavor, launching April 29
Tiger’s Blood – an event-exclusive flavor featuring watermelon, strawberry, and coconut
These bold flavor additions highlight LifeVantage’s commitment to innovation and community-driven product development.
The Drive ERA Q2 Sales Incentive, announced earlier in April and highlighted at the Convention, doubles the bonus for new Consultants who reach Senior Consultant 1 within their first 3 months. It also rewards enrolling sponsors with custom LifeVantage sneakers, reinforcing the company’s mission to accelerate growth and reward leadership.
The Convention also included major event announcements for 2025 and 2026:
Executive Destination Trip 2026 – Set in Thailand, for North America and Europe
Activate Virtual Event – Scheduled for July 12, 2025
U.S. Momentum Academy – Returns October 23–25, 2025, in Dallas, Texas
These events further LifeVantage’s vision of community empowerment through global recognition and personal development.
LifeVantage Corporation (Nasdaq: LFVN) is a leader in nutrigenomics, offering products that activate health and performance at the cellular level. Its growing portfolio includes:
Protandim® product family
MindBody GLP-1 System™
TrueScience® Liquid Collagen
AXIO® nootropic energy drinks
Petandim® antioxidant formula for dogs
LifeVantage supports its global network of independent Consultants in building purpose-driven businesses by combining wellness, science, and community.
Learn more at www.lifevantage.com
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