Lifeplus has officially expanded into Japan, establishing Lifeplus Japan株式会社 (Lifeplus Japan K.K.) and hosting a formal kick-off event in Tokyo on January 25, 2025. The move marks the company’s entry into what is widely recognized as one of the world’s largest direct selling markets.
To lead operations and growth in the region, Lifeplus appointed Manabu Takashima as Managing Director, Japan, positioning him at the forefront of the company’s expansion strategy.
Japan is commonly ranked among the top global direct selling markets, often cited as the world’s fifth-largest market by industry revenue.
The market is particularly strong in:
These categories align closely with Lifeplus’ portfolio, which focuses on supplements, skincare, body care, anti-aging, and weight management products.
Entering Japan represents a strategic move to diversify beyond European operations and strengthen Lifeplus’ global presence.
Manabu Takashima brings more than two decades of direct selling industry experience in Japan.
His career includes leadership roles at major global companies:
His appointment as Managing Director signals continuity and localized expertise, especially given his long-standing experience within Japan’s regulatory and distribution environment.
Alongside the transition announcement, LifeVantage confirmed several capital management actions:
These actions suggest continued focus on shareholder returns even during a leadership transition and operational reset.
Lifeplus was founded in 1992 by U.S. pharmacist Bob Lemon.
Lifeplus Europe Ltd. was established in 1996 in Cambridgeshire, England, described as a subsidiary connected to EurArk LLC. Public summaries often reference Robert Christian in a leadership/ownership context.
The company operates as a supplement and wellness-focused multi-level marketing (MLM) organization offering:
Japan’s direct selling sector is:
For companies in the supplements and personal care sector, Japan represents both opportunity and regulatory complexity.
Success in Japan typically requires:
Takashima’s background suggests Lifeplus is prioritizing experienced local management to navigate this environment effectively.
Lifeplus’ Japan launch indicates:
1️⃣ Global Footprint Expansion
Strengthening presence outside core European markets.
2️⃣ Market Diversification
Reducing regional concentration risk.
3️⃣ Leadership Localization
Appointing an experienced Japan-market operator to lead growth.
4️⃣ Portfolio Alignment
Targeting a market where wellness and cosmetics are strong revenue drivers.
Lifeplus’s entry into Japan marks a significant milestone in its global expansion strategy. With an established industry veteran leading operations, the company appears to be positioning itself for structured growth in one of the world’s most competitive direct selling environments.
The long-term outcome will depend on:
Japan offers scale, but it also demands disciplined execution.
Get more information
There are no reviews yet. Be the first one to write one.
