At 45, Laurent Le Men is more than just a veteran network marketing leader; he’s a story of resilience, transformation, and leadership. With 18+ years of experience in MLM, Laurent has built organizations of over 25,000 distributors and earned more than €30,000/month in previous ventures. But his journey isn’t just about financial success it’s also about enduring setbacks, embracing self-reflection, and returning stronger than ever.
In 2025, he re-entered the industry by joining MWR Life, describing it as his “final race” a chance to leave a lasting legacy in the direct selling world.
Laurent’s story begins in adversity. At one point, he faced €92,000 in debt, a situation that might have crushed others. Instead, he used it as motivation to fuel his climb in network marketing.
Through persistence and leadership, Laurent scaled teams of over 25,000 distributors, creating momentum that fueled both personal and collective success.
His efforts earned him Triple Diamond ranks in earlier companies, where he achieved monthly earnings surpassing €30,000 a milestone that cemented his reputation as a top MLM leader in Europe.
Like many entrepreneurs, Laurent’s career wasn’t free from setbacks. He endured business failures and personal loss, moments that forced him to pause and reflect on his true purpose.
During this period, he reshaped his philosophy choosing to lead with empathy, authenticity, and embodiment rather than scripts or gimmicks. This deeper approach set him apart as a leader who prioritizes human connection and genuine impact.
Laurent often says:
“You don’t chase success, you attract it. To attract it, you have to embody it.”
This principle defines his leadership style. Instead of chasing numbers, he focuses on being the kind of person others are drawn to follow.
More than money, Laurent values empowerment and transformation. His mentorship emphasizes creating meaningful impact, helping individuals grow not only financially but also personally.
After years of ups and downs, Laurent describes his new chapter with MWR Life as his final race a determined push to combine his wisdom, experience, and leadership into one lasting legacy.
At MWR Life, Laurent aims to build empowered teams, help expand the brand’s global travel platform, and ensure distributors achieve both financial freedom and lifestyle fulfillment.
Founded in 2013 by Yoni Ashurov, MWR Life stands for “Make Wishes Real Life.” Its mission is to make luxury travel accessible while empowering entrepreneurs worldwide through direct selling.
The company’s flagship product, Travel Advantage™, provides members with:
Unlike retail travel giants, MWR Life uses a subscription-based membership model, which creates recurring revenue for distributors while providing continuous value to customers.
Yoni Ashurov, a Canadian entrepreneur, previously worked in financial services and luxury travel before founding MWR Life. He envisioned a company where affordable travel meets entrepreneurship.
MWR Life differentiates itself by owning its platform and recently integrating AI tools for personalized travel recommendations, optimizing bookings, and ensuring customer-first transparency.
MWR Life has expanded rapidly across Europe, Africa, and Asia, making it one of the fastest-growing travel-based direct selling companies.
Laurent Le Men – Veteran Network Marketing Leader embodies resilience, authenticity, and purpose-driven leadership. His journey from debt to financial freedom, through setbacks and personal loss, highlights his ability to grow stronger through challenges. Now, with MWR Life, Laurent is not just building a business he’s shaping a legacy of empowerment, global travel, and meaningful leadership.
With his guiding principle “You don’t chase success, you attract it”—Laurent inspires thousands of entrepreneurs to embody success, live authentically, and pursue their dreams with courage.
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