With over 12 years of leadership experience, Katy Ursta is a testament to resilience, integrity, and the power of believing in the right opportunity. After facing an unexpected career transition, Katy made the bold choice to rebuild with a company that truly aligned with her values, vision, and mission—Neora.
Since joining Neora in October 2024, Katy has achieved nine rank advancements, earning the prestigious title of Area Marketing Director and securing a spot on Neora’s Destination Success trip to Tulum. However, for Katy, success is not just about ranks or achievements; it’s about finding a sustainable and meaningful way to build a business.
Katy’s decision to join Neora wasn’t about starting over—it was about finding a place where she could build on her own terms and empower others to do the same. She explains:
“It was really important to me that my organization is set up for long-term success. I had looked at other companies, but nothing felt right. Then I found Neora. It checked every box—product transparency, company integrity, and a true commitment to the network. I didn’t just hear the words. I felt them.”
Katy’s journey in direct sales has not been without challenges. She previously worked with a wellness company, but over time, she felt misaligned with its direction. When the company decided to shut down its network marketing division, she was left uncertain about her future.
“I didn’t know what my future would hold, but I made the commitment to rise again—to find a way forward, even in uncertainty.”
Katy has since channeled her expertise into helping others succeed. She is the author of the book “Direct Sales Done Right”, a practical and humorous guide to building a business with authenticity. She also hosts The Direct Sales Done Right Podcast, where she shares unfiltered insights into the network marketing industry.
Now that she has found her home with Neora, Katy is not just running a business—she is part of a movement to make people better.
“Everything here is built for collaboration. It’s about small, consistent actions—just like Jeff Olson describes in his book The Slight Edge. I have found joy, excitement, and a peaceful pace here.”
Her leadership is transforming lives. Under her guidance, her team is growing, experiencing newfound security, alignment, and success. Though her Neora journey is just beginning, Katy is certain that this is where she belongs.
“If you’re looking for a company that sees you, values you, and helps you grow—not just in business, but as a human being—Neora is the place to be. I can say with confidence that I have found a better way, and I would love to welcome you here.”
Neora is a pioneering social selling company that offers holistic beauty and wellness products developed through cutting-edge research and science. Since its founding in 2011, Neora has shattered industry sales records while building a strong customer base across North America, Latin America, and the Asia-Pacific region.
For more information, visit www.neora.com.
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